Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Vikram Chopra, co-founder and CEO, CARS24, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
What is the one thing you like to do when not working?
When I’m not working, I love staying active—whether it’s hitting the gym or diving into adventure sports like skydiving, scuba diving, and skiing. These activities keep me energized and give me a fresh perspective. And when I need to unwind, I enjoy spending time with family or relaxing with a good book. It’s the perfect balance between excitement and recharging.
How do you spend your weekends?
Weekends are my chance to hit pause. I like to keep it simple—spend some quality time with family, maybe indulge in some good food, and just enjoy the slower pace. If there’s something fun or spontaneous that pops up, I’m game, but mostly, it’s about unwinding and recharging for the week ahead. Nothing too fancy, just a good mix of relaxation and catching up on life. And of course, a good book always sneaks in to keep things interesting. I like to unwind but still feel productive.
What are your favourite gadgets?
I’m a bit of an iPhone loyalist—what can I say, it just clicks! From managing my daily grind to capturing those adventure-packed weekends, it’s my pocket-sized powerhouse. Plus, with its amazing camera, I’ve basically become the unofficial photographer for every family trip.
Given an option to choose another career, what would it be?
Honestly, I can’t imagine a life without entrepreneurship—it’s in my DNA. It’s not just about building a company, it’s about solving real problems and making an impact on people’s lives. Entrepreneurship has taught me resilience, how to adapt, and how to thrive in chaos. Plus, I get to wear sneakers and a cap every day, which is absolutely non-negotiable! Whether it’s tackling a new challenge or stepping into the unknown, there’s nothing quite like the thrill of being the one to take that first leap.
Which is your favourite vacation spot?
Anywhere that’s got mountains to climb or seas to dive into—that’s where you’ll find me! Whether it’s paragliding over the Himalayas or scuba diving in the Andaman Islands, I’m all about adventure. Give me a place with a mix of adrenaline and breathtaking views, and I’m there. Plus, nothing beats the sense of achievement after a day full of adventure.
A TV show, a movie, and an ad campaign you highly recommend watching.
I haven’t had much time to dive into new series lately, but one that really stuck with me is DARK. It’s mind-bending, thrilling, and will have you questioning time, space, and probably your life choices! It’s the kind of show that leaves you with a ‘What did I just watch?’ feeling, and honestly, that’s the best kind of storytelling. Every twist pulls you deeper, and by the end, your brain’s doing somersaults. Definitely worth the time if you want a serious mental workout!
As for an ad campaign, hands down, our “Duniya Boli Lagayegi” campaign at CARS24 is my favorite. It captured the excitement of buying cars through auctions in such a fun and relatable way. It’s always exciting when your own team comes up with something that resonates so well with people!