Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Amar Sinha, chief operating officer, Radico Khaitan Limited, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
What do you like to do when you’re not working?
When I have some free time, I really enjoy two simple pleasures: listening to music and watching movies. These activities help me relax and entertain myself outside of work. I especially enjoy the soothing tunes of classic songs and the calming ambience of meditation music, which helps me stay grounded amidst my busy schedule.
How do you spend your weekends?
On weekends, I prioritise spending quality time with my family. We make sure to go out for a meal together, creating cherished memories with our children. In my personal time, I like catching up on the latest TV shows and movies that interest me. Additionally, as a devoted follower of Krishna, I dedicate a significant portion of my weekends to fulfilling my duties at Iskcon or at my own temple of Krishna at home.
What are your favourite gadgets?
I have a few favourite gadgets that I find indispensable. The Apple smartwatch is crucial for my fitness routines, the MacBook Pro is my dedicated work companion, and the Apple iPad.
If you could choose another career, what would it be?
I believe my true passion lies in marketing and strategy, and if I had the opportunity to explore a different career, I would likely stick with my current path. My work aligns perfectly with my passion, and I embrace every aspect of it wholeheartedly. The process of seeing a project evolve from its beginning to its completion is truly enchanting, reinforcing my commitment to my current career.
What is your favourite vacation spot?
Given my frequent travel for work, I’ve developed a deep appreciation for exploring new places. Among the many stunning destinations on our planet, one place that holds a special place in my heart is Interlaken, often referred to as the adventure capital of Switzerland.
Can you recommend a TV show, a movie, and an ad campaign?
Certainly! Here are some great recommendations:
For a classic movie that’s close to my heart, I highly recommend “Mera Naam Joker,” which holds special childhood memories for me.
If you’re into TV shows with gripping political storylines, “Designated Survivor” is a must-watch.
And for captivating advertising campaigns, you shouldn’t miss the iconic 8 PM Whisky Border Ad Campaign. In this campaign, two military officers from neighbouring countries come together over a drink after showcasing their respective military power elements. In the late ’90s, the commercial revolutionized the ad industry and was awarded among the ‘Best 3 Ads of the century’ by the Advertisers Association of India (AAI).