Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Rubeena Singh, country manager India and MENA, AnyMind Group, talks to BrandWagon Online about her weekends, favourite vacation destination and more.
What is the one thing you like to do when not working?
I have a green thumb and my lucky to have a patch in my home to growing a mini-garden. Having grown up in a sprawling independent home, my only major regret is the lack of space for growing a vegetable garden
How do you spend your weekends?
I prefer and enjoy tightly packed weekends, and a fast-paced life. “I am not one of those who can just be at home and do nothing.”
I have a very busy social calendar myself. We have a lot of friends coming over on Friday nights and Saturday nights. Sunday is a family day / we have a ritual of a Sunday family breakfast out. We then take our daughter out for a fun activity- bowling, musicals, art workshops, exploring the city, etc
In between this I run errands and also manage to find some me time
What are your favourite gadgets?
I love the magnetic power bank by Anker supports wireless charging standard, ensuring it can charge faster than a standard battery pack. It has a10,000 mAh capacity, so it can recharge an iPhone and have plenty of power to spare for other gadgets.
The one I want to buy is the Pelican MagSafe wallet for carrying essential cards alongside the phone.
Given an option to choose another career, what would it be?
My childhood dream was to be an IAS officer. I hold a masters in statistics, and my first job was of a data scientist. Now, when my daughter goes to college I want to pursue design
Which is your favourite vacation spot?
We do one international vacation every year and spend long weekends travelling within India and visiting lesser-known attractions. There are so many beautiful places that I don’t go back to the same spot over and over again. The only one I have gone back multiple times is Kashmir- it is my favourite!
A TV show, a movie, and an ad campaign you highly recommend watching
I would recommend new-age marketers to check out the festive marketing campaign done by Blue Heaven. The brand strategically used content creators for GRWM videos during the festive season and launched their new product category.