CarLelo, a digital new car-buying platform of Capri Loans venture, has announced the launch of its revamped brand identity at the onset of the Women Premier League 2024. As per the company, the fresh logo, accompanied by the tagline ‘Nayi Car? Hum Hain Na, Yaar,’ echoes CarLelo’s core proposition and resonates with the changing nature of the online new car buying industry.
Additionally, the new brand identity solidifies the company’s commitment to consumer-centric values and empowers the aspirations of an evolving audience in the changing landscape of India.
Talking about the new identity, Gaurav Aggarwal, CEO and founder, CarLelo, said, “We embarked on this transformation journey to stay ahead of the curve in a rapidly changing automotive landscape. This brand refresh is a deeper expression that strengthens the connection with customers, providing them with the confidence to chart their path to a successful new car purchase. We believe that the partnership with UP Warriorz in WPL offers a great opportunity to connect with audiences across India and drive significant awareness and preference for our brand. We intend to leverage the association by highlighting our key offerings and services via a fresh approach for the category.”
In addition to this, the company has taken a step to sponsor the UP Warriorz in the upcoming WPL 2024 to align with the automotive landscape and meet heightened consumer expectations. Positioned on the lead arm of the players, CarLelo is featured as a principle partner for the team. As part of this sponsorship, CarLelo logo will be prominently visible on the jersey of the UP Warriorz during the WPL 2024 matches.
With this new brand identity and partnership with the UP Warriorz Team, the company reaffirms its position as a trailblazer in the automotive industry, driving positive change and inclusivity to provide a seamless and convenient new car buying experience.
Moreover, CarLelo’s tagline encapsulates its role as one of the first only new car-buying platforms in India, a comprehensive solution for all aspects of new car purchase, and the preferred online platform for new car buyers looking for convenience and transparency. The new logo is designed to appeal to a customer seeking a one-stop destination, where they can seamlessly browse and compare cars, connect with multiple dealers, get easy test drives and make informed decisions.