Campus Activewear, a sports and athleisure footwear brand in India, has collaborated with DC Comics and Warner Bros. Discovery Global Consumer Products to launch a new collection inspired by ‘The Dark Knight’. The limited edition collection is designed with a focus on The Dark Knight’s legacy.
The collection was unveiled through a launch event at brand stores in Mumbai (Bandra), New Delhi (Dwarka Mor), and Surat (VR Surat Mall). The launch included activities such as CGIs and heist-themed teasers. Projections and visual effects revealed the Dark Knight trilogy logo, introducing the collection. The launch aimed to capture the essence of The Dark Knight for fans to celebrate.
The Dark Knight inspired collection features a contrast stitch line, reflecting the duality of the character. The shoes include a silver Dark Knight charm and wing-like curves. The materials used include PU leather for durability and suede for texture, balancing utility and luxury.
“Over the years we have put style and unique design to the heart of every collection. Today, we introduce The Dark Knight collection to tap the growing interest of the GenZ’s, offering fans an opportunity to embody the spirit of their favourite superhero in every step. I am sure that the collection is a treat for Batman fans and serves as a bold fashion statement infusing every stride with the indomitable spirit of The Dark Knight,” Prerna Aggarwal, CMO, Campus Activewear Ltd said.
With Black as the natural choice for the primary colour of the shoe, synonymous with The Dark Knight’s iconic costume, the limited collection comes in four colour designs: Black Mustard, Black F. Green, Black L. Grey, and Black Reflective. The collection is now available for purchase across Campus EBOs, website, and Myntra starting at Rs 1899.