Campus Activewear has unveiled their latest brand films for the ‘Move with Swag’ campaign. As per the company, the brand films feature hip-hop artist King and actress Sonam Bajwa, showcasing the brand’s footwear collections including Campus OGs, Nitrofly, Nitroboost and Air Capsule.
Talking about the campaign, Prerna Aggarwal, chief marketing officer, Campus Activewear, said, “Bringing together Sonam Bajwa and King for this brand film was an ideal choice for us. They embody the essence of individuality, self-expression and a fashion-forward attitude that aligns with the spirit of our ‘Move with Swag’ campaign. Our campaign reflects our commitment to bringing technology and fashion together in our footwear for all at an exciting price.”
Additionally, the company claims that the campaign’s tagline #MoveWithSwag reflects their commitment to offer versatile footwear that caters to diverse needs.
“Campus Activewear as a brand has fashion and lifestyle at its heart. With the ‘Move with Swag’ campaign, our aim is to put the brand on a pedestal as a fashion-first footwear brand, featuring two youth icons King and Sonam Bajwa as swag ambassadors,” Amit Akali, co-founder and chief creative officer, content platform, Wondrlab India, added.