Bubble Me, known for its vegan and eco-friendly fragrances, has launched Majestic Ride, a body mist designed for men. Priced at Rs 699, the product is available at an introductory price of Rs 349 for the first 50 customers.
The fragrance features notes of cedar, musk myrrh, and cardamom extract, drawing inspiration from countryside riders. Enriched with Vitamin E acetate, the mist offers a cooling effect and is reportedly FDA-approved, paraben-free, sulfate-free, vegan, and IFRA-certified.
This launch marks Bubble Me’s entry into the men’s body mist segment, expanding beyond its floral fragrance offerings such as Genda Phool and Chamoli Blossom.
“Until now, our focus has been on floral fragrances primarily catering to women. With Majestic Ride, we’re addressing the needs of the modern man who is conscious of making a good first impression and wants to manage body odour even on a long day. We’re also challenging the misconception that men don’t use body mists. Our campaign, #StayBoldStayGrounded, shows how a simple body mist can transform perspective, making men feel bolder, more confident, yet grounded.” Akshina Jindal, Founder of Bubble Me, said.