The pandemic has brought about notable shifts across industries, and the case has been no different for marketing. Today, digital marketing has become a crucial aspect in order to acquire new customers and retain existing ones. In our weekly BrandWagon Ad Talk series, industry experts highlight what has changed over the past two years and more importantly, are these changes here to stay. Ravi Gupta, creative director, Gargee Designer’s, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and more.
1. What is the difference between launching a brand in today’s digital era versus earlier?
Launching a brand in today’s digital era differs significantly from earlier times, marked by a notable shift in speed, accessibility, and engagement strategies. Historically, introducing a brand was a gradual process reliant on traditional marketing channels, whereas today’s digital platforms enable almost instantaneous global reach. Over the past decade, the explosion of social media has revolutionized brand promotion, allowing Gargee Designers to connect directly with their audience on platforms like Instagram, Facebook, Twitter, and LinkedIn. This direct interaction fosters community building and real-time feedback, enhancing brand loyalty. Unlike the slower, one-way communication of the past, digital engagement provides Gargee Designers with insights into customer preferences, enabling them to adapt and tailor products accordingly. Moreover, the cost-effectiveness of digital marketing, analytics tools for data-driven decision-making, and the ease of global expansion contribute to a more dynamic and efficient brand launch process compared to the traditional methods of earlier times. In essence, the digital era has transformed brand introduction into a faster, more accessible, and interactive experience for Gargee Designers.
2. What are the recent best marketing or advertising campaigns you have seen and why?
One of the recent advertising campaigns which we believe has garnered attention was Snitch’s “Switch to Snitch”. The ad brilliantly personifies the brand’s clothing line, presenting it with a zestful and contemporary vibe that resonates with the target audience.
As men’s fashion continues to gain momentum, Gargee Designers recognizes the evolving preferences of consumers who seek diverse and trend-setting fashion options. The success of brands like Snitch in becoming the go-to choice for people reinforces the importance of innovative and personalized marketing strategies. Inspired by Snitch’s campaign, Gargee Designers aims to incorporate similar elements in their marketing initiatives, ensuring a more profound and engaging connection with their audience.
3. Which brand in the last year has made the best use of digital and how?
One brand that stood out for its exemplary use of digital marketing in the last year is Bluorng. The brand uses organic digital marketing strategies to connect directly with its audience through its social media platforms. In today’s digital era, people are too inclined in the digital world and we at Gargee Designers find inspiration in Bluorng’s digital marketing success, particularly in the harmonious integration of various strategies. We are motivated to draw insights from Bluorng’s success and continuously refine our digital marketing strategies. By learning from brands like Bluorng, we aim to enhance our online presence, engage our target audience effectively, and showcase our products in a visually compelling and authentic manner. Inspired by such success stories, Gargee Designers remains dedicated to staying at the forefront of digital innovation in the fashion industry.
4. In a post-Covid world, what are the dos and don’ts of digital marketing?
In the post-COVID era, digital marketing has evolved, necessitating a strategic approach. Below are some of the dos and don’ts of digital marketing in the post-COVID era.
Dos:
Strengthen your online presence across platforms. Invest in a user-friendly website, engage actively on social media, and explore new digital channels to reach your target audience.
Stay abreast of emerging online trends and consumer behaviors. Adapt your digital marketing strategies to align with the shifts in online activities and preferences.
Don’ts:
Do not just depend solely on paid advertising. While paid campaigns are effective, also focus on organic strategies, content marketing, and building a genuine online presence to foster long-term success.
Don’t underestimate the impact of online reviews. Encourage satisfied customers to leave positive reviews, and actively address any negative feedback to maintain a positive online reputation.
5. One recent bad case of advertising you have seen, and why?
There isn’t a specific bad case of advertising I would like to talk about; rather, it is a pervasive negative aspect that I have observed in the fashion industry. In today’s modern era online representation through images significantly differs from the actual product received by customers which often leads to customer satisfaction. However, at Gargee, we understand the importance of maintaining transparency and ensuring that the product showcased online accurately reflects its real-life attributes. Our design process focuses on capturing precise color variations and other elements to ensure that what customers see online aligns seamlessly with the actual product they receive. We are dedicated to delivering products that not only meet but exceed expectations.