As the New Year countdown begins, resolutions are on everyone’s mind—whether it’s hitting the gym, eating healthier, or starting something new. But this year, some of India’s most iconic brands are stepping in to redefine the resolution buzz with a unique and witty billboard banter campaign.
Upstox, boAt, Asian Paints, Pepperfry, Yatra, OLX, PharmEasy, and Bobble AI have come together to create a playful conversation that’s lighting up billboards across the country. Each brand has cleverly tapped into the resolution spirit, using quirky messages to inspire everything from financial fitness and home makeovers to seamless texting and perfect party playlists.
The campaign captures the season’s energy with humor and a relatable edge, turning mundane resolutions into moments of delight. By staying true to their distinct brand personalities, these companies have managed to strike a chord with audiences and create a buzz that’s hard to ignore.
With creativity leading the charge, this collaborative effort is proving that resolutions don’t have to be boring—they can be bold, fun, and downright witty.