Wearables brand Boult, among India’s fastest-growing consumer tech companies, has undergone a strategic overhaul, rebranding itself as GOBOULT. The move includes a new name, logo, and an evolved business strategy aimed at accelerating growth both within India and in key international markets.
The announcement follows a strong financial performance, with the company reporting revenue of Rs 800 crore in FY25, nearly double its topline over the last two years. Co-founders Varun and Tarun Gupta said the company is now aiming for Rs 1,000 crore in revenue in FY26, driven by deeper investments in design, technology, and retail.
“Boult has always been more than a brand to me; it started as a passion project, something I built from scratch with heart, hustle, and belief and with GOBOULT, it’s not just a new name; it’s a personal milestone,” said Varun Gupta, Co-founder of GOBOULT. “GOBOULT is a brand that aligns with and is prepared for the pace and personality of the next generation.”
Premium push and retail blitz
As part of its repositioning, GOBOULT is moving up the value chain by focusing on products in the Rs 2,000+ average selling price (ASP) segment. The company plans to invest Rs 25 crore in research and development, with a focus on AI-first hardware and software integration across its upcoming product pipeline, including premium wearables, fashion-driven audio devices, and tech-forward personal gadgets.
The move to rebrand comes weeks after the company’s CEO alleged industry bias via a post on LinkedIn. “Retailers were told to either stop stocking our product or risk losing everything else on their shelf,” he claimed. Gupta described how “shelves changed overnight… not because we couldn’t deliver, but because we were delivering too well.”
It is also executing an aggressive retail scale-up strategy. From its current presence in 3,000 outlets, the company plans to expand to more than 30,000 stores over the next 18 months, spanning general trade, modern retail, and experiential formats. This expansion is expected to shift its revenue mix significantly in favour of offline channels. “We are coordinating to ensure that all touchpoints of our business deliver a premium experience, including the retail floor, packaging, and product,” said Tarun Gupta, Co-founder.
Designed for a global market
The company’s rebranding effort has been crafted with international expansion in mind. GOBOULT plans to enter markets across the U.S., Europe, Southeast Asia, and East Asia by next year. The new brand identity, featuring a screwhead and an arrow, is designed to symbolise “inner strength, innovation, and precision” along with speed and transformation.
“The word ‘Go,’” the company said, “symbolises a mindset rooted in speed, ambition, and transformation, characteristics it hopes to infuse across product lines and business operations.” In addition to its product and geographic diversification, GOBOULT is exploring tech-pop culture collaborations and limited-edition design drops. A recent co-branded launch with Mustang marked the beginning of this push, aimed at cultivating deeper connections with Gen Z consumers and building brand equity globally. “We are changing the way we think, operate, and build,” said Varun Gupta. “This is not just about keeping up with change but leading it.” As part of its long-term vision, GOBOULT has set a revenue target of Rs 2,000 crore by 2030.