Boomlet Group, an influencer marketing agency, has announced the launch of its talent wing, BNext. With a team of content creators, including Mayank Agarwal, Harry Dutt, Abrar Teli, Amar Gogate, and Arun Dutt, BNext bridges the creative gap between brands and marketing, promising innovative and unique ideas and engaging campaigns.
The BNext talent pool consists of 85% of the creators from the real estate sector in India and will be expanded to other segments down the line. Out of the top 30 content creators in the real estate industry, BNext has signed 22 creators as exclusive talents, which will provide an edge to the real estate brands partnered with BNext for its campaigns. The agency will provide end-to-end services, such as brand partnerships and production, and has partnered with top real estate developers, including Godrej, BPTP, Mahindra Lifespaces, under the talent wing.
“With a team of skilled content creators, they empower professionals to connect with broader audiences while crafting compelling narratives that deeply resonate with consumers. BNext’s vision for the future is strongly bolstered by the trust and established track record of Boomlet,” Danish Malik, co-founder and CEO said.
Boomlet Group plans to establish strategic partnerships with builders and developers, curate intellectual property (IP), and unveil upcoming launch events, which will be announced soon.
“BNext is the dedicated talent pool aimed to transform the way influencer marketing is approached. By merging the power of technology with the expertise of top content creators, BNext will spearhead an era of interactive marketing campaigns,” Preety Singh, co-founder and managing director, Boomlet Group, said.