Bold Care, a sexual health and wellness brand, has announced the launch of their campaign #TakeBoldCareOfHer with Bollywood actor Ranveer Singh. With this campaign, the company aims to normalise the conversation around men’s sexual health. This approach by Bold Care focuses on changing how society discusses men’s sexual health issues and highlights that these issues are very common but at the same time easy to solve.
Additionally, the actor has joined Bold Care as a co-founder and has been working with them behind-the-scenes for more than a year.
Talking about the campaign, Rajat Jadhav, co-founder, Bold Care, said, “With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We’re here to help men overcome their sexual health issues by providing science-backed solutions.”
The campaign also featured internet personality Johnny Sins. The brand film is a comical parody of a typical Indian TV drama which is guaranteed to leave the viewers in splits. It tackles the issue at hand, normalising it through sequences and presents a scientifically proven solution.
The campaign is written by Tanmay Bhat, Devaiah Bopanna and their team, directed by Ayappa KM. Tanmay and Ayappa. The brand film was produced by Earlyman Films.
“The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country,” Ranveer Singh, co-founder, Bold Care, added.