Bold Care and Zepto, in a unique marketing initiative, have initiated a playful exchange on billboards in Delhi’s Galleria Mall & Mayapuri Flyover area, focusing on men’s sexual health through Bold Care’s #TakeBoldCareofher campaign.
The billboards are strategically located in high-traffic zones of the city, showcasing witty interactions between the two brands. This campaign aims to engage passersby and spark conversations about the significance of men’s sexual health.
“We wanted to convey a serious message in a light-hearted and relatable manner. By engaging in this playful banter with Zepto, we hope to raise awareness about men’s sexual health while also showcasing the fun side of addressing these crucial issues,” Rajat Jadhav, co-founder, Bold Care, said.
“Partnering with Bold Care for this playful billboard exchange was a no-brainer for us. The concept for this collaboration practically wrote itself. In an industry like ours, where timing is everything, a 10-minute delivery is a must-have. At Zepto, we’re all about delivering joy and convenience without delay.”Chandan Mendiratta, chief brand officer, Zepto said.
The #TakeBoldCareOfHer campaign by Bold Care encourages individuals to prioritize intimate well-being and take proactive steps towards maintaining a healthy sexual life. Through informative content, visuals, and interactive challenges, Bold Care aims to empower men with knowledge and resources for informed decisions about sexual health. The billboards have garnered public interest, with many appreciating the innovative approach to promoting health and wellness. This marketing strategy emphasizes open discussions and destigmatization in healthcare.
As the banter continues on Delhi’s billboards, Bold Care demonstrates a commitment to inclusive and proactive approaches to men’s sexual health. By combining creativity with genuine concern for audience well-being, these brands are setting a new standard for health communication and community engagement.