AI-powered conversation media platform, Bobble AI, announced the appointment of Ravi Shharma as its chief business officer. Ravi will be responsible for driving B2B business growth for revenue streams – advertising and marketing, DaaS (Data as a Service), and TaaS (Technology as a Service) and future streams, overseeing sales and revenue generation strategies, and exploring market opportunities to scale revenue. He will work closely with the executive team to steer Bobble AI towards continued growth.

“Ravi’s extensive work experience of around 25 years, proven track record as a sales leader with quite a few Fortune 500 companies, understanding of media sales, ability and vision to scale businesses in a rapidly changing digital landscape and commitment to delivering results will undoubtedly be a great asset to our business going forward,” Ankit Prasad, CEO and founder, Bobble AI, said.

Shharma brings in revenue growth skills while having worked as sales/ revenue head for companies like CNN, Turner Broadcasting, Cartoon Network, Warner Bros, HBO, Gaana and Saavn in his previous stint. Having more than two decades of experience, he has contributed to activities spanning evolving business strategy and value proposition, creating a multi-year business plan along with the creation of multi-geography business ecosystems.

Having an understanding of the entire media landscape – from print to TV to digital, Shharma will be instrumental in envisioning, designing and executing impactful business development strategies aligning the company’s expansion plans, its industry vision and the impactful approach backed by consumer intelligence and artificial intelligence to bring a paradigm shift in the mobile marketing & advertising landscape.

Bobble AI is a conversation media platform with over 85 million users in India and Indonesia, offering a range of mobile marketing and advertising solutions including conversation media marketing, DaaS and TaaS to help brands engage with their potential customers in a non-intrusive way. The company has served over 700 global and Indian brands and helped them engage with relevant target customers by designing and executing marketing campaigns.

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