BluSmart, an electric vehicle (EV) ride-hailing service and EV charging infrastructure network, has announced the launch of its #SmartCitizen campaign to help Indian citizens with their democratic right to vote on election day. This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate in the Lok Sabha Elections 2024.
On polling dates in Bengaluru and in Delhi NCR, it’s understood that BluSmart will offer discounted rides to its customers. Reportedly, BluSmart passengers, travelling anywhere within 30 kilometres of polling stations in Bengaluru and Delhi NCR, will be provided a one-time 50% discount. From what it’s understood, this offer can be availed on BluSmart rides, to and from the polling station from 6 am to 7 pm, on the respective polling days in these cities.
A month-long election awareness campaign is understood to be executed through online and offline channels such as communication inside BluSmart EVs, in-app notifications, emailers and social media. The #SmartCitizen campaign is expected to further educate users on the significance of voting and how one vote can make a difference. Moreover, the incorporation of a voting badge by BluSmart for riders, who participate in elections, is intended to incentivise civic engagement.
“As a partner in driving India’s growth, our #SmartCitizen campaign aims to be a call to action for all citizens to exercise their right to vote and be active participants in shaping a smarter future for our nation. I believe the campaign reflects BluSmart’s values as forward-thinkers, fostering a sense of responsibility among citizens and empowering them with access to the polling stations,” Anirudh Arun, co-founder and CEO, BluSmart Fleet, said.