BlackZone Mobiles announces its alliance with the actress, Mouni Roy, who will represent feature phones and smartwatch categories as its brand ambassador. The partnership aims to enhance BlackZone’s market presence, its designs, technology, and pricing.
Mouni Roy will play a pivotal role in BlackZone’s advertising campaigns, branding endeavours, and social media activities over the coming year.
“Roy’s vibrant personality and influential social media footprint are perfectly aligned with our mission to forge a deeper connection with audiences across India. Her grace and sophistication perfectly encapsulate our brand ethos,” Karan Thukral, chairman, BlackZone Mobiles, said.
The partnership between Mouni Roy and BlackZone signifies a moment in the brand’s evolution, emphasising the role of nurturing indigenous talent and innovation in shaping the future.
“Our commitment to excellence is reflected in our sleek designs and the advanced features of our products. Each BlackZone product stands out for its uniqueness. As a ‘Make in India’ advocate, we are focused on creating exceptional mobile devices that combine superior quality with affordability, ranging from our budget-friendly 4G feature phones to our stylish and practical smartwatches, all of which showcase the pinnacle of Indian manufacturing prowess,” Kannav Thukral, managing director, BlackZone Mobiles, said.