Bisk Farm launched its cricket campaign featuring Sourav Ganguly, the brand ambassador for Bisk Farm Rich Marie biscuits. The campaign celebrates the fan’s way and belief in contributing to the success of the Indian cricket team. It has Sourav Ganguly reenacting his jersey-waving act.
The campaign also draws inspiration from everyday funny life scenarios to illustrate the typical Indian fan’s behaviour during a cricket match. Built on a collage of relatable situations which embody fandom, the TVC portrays Sourav Ganguly as one such superstitious fan. In the campaign, Sourav Ganguly is seen wearing his lucky jersey, not allowing any of his friends to move from their seats until the match ends.
“Sourav Ganguly is a celebrated personality in India for his immense contribution to Indian cricket and we feel this campaign with Sourav Ganguly in the lead touches all the right chords to create excitement amongst the Indian cricket fans. Cricket is celebrated across all spectrum of life, and biscuit is consumed by everyone. Hence, it offers a great opportunity for us to promote the brand. We are confident that the campaign will perform well and contribute to our overall growth in this cricket season,” Vijay Singh, managing director, Bisk Farm, said.
Conceptualised by SoS Ideas, the 45-day-long 360-degree campaign went live on October 14, during the India vs. Pakistan match. The campaign rides high on TV, Digital, Print and OOH. Bisk Farm plans to focus on cricket-specific content on OTT, and Meta platforms along with YouTube.