BBC Studios is reportedly considering pulling out of India’s content production market due to tough industry conditions. This comes as TV broadcasters and OTT platforms cut back on spending and focus more on profitability, which has led to fewer projects being approved.
The shift in focus has made the content production market more competitive, with companies facing tighter budgets and increasing pressure to produce more with less. Industry experts say that as the focus moves toward financial sustainability, production houses like BBC Studios are feeling the strain.
“ We regularly review our business operations to ensure they are as efficient and effective as possible and are currently undertaking a review of our production operating model in India. However, no decision has been made,” the company said in an official statement.
While BBC Studios is still exploring its options, this potential exit reflects a larger trend in the global media and entertainment industry, where profitability is taking centre stage, and production companies are finding it harder to maintain margins in an increasingly competitive market.