Bangur Cement has launched a new multimedia campaign to inspire citizens to exercise their right to vote. The campaign, titled ‘Vote Solid, Desh Solid’, emphasises the importance of each individual’s vote in strengthening the nation. This initiative follows a previous brand launch campaign featuring Bollywood actor Sunny Deol.
The campaign’s key message, ‘Vote Solid, Desh Solid’, draws a parallel between building a solid home with Bangur Cement and building a solid nation through voting.
In addition, the brand is encouraging citizens to take a pledge to vote via its ‘Vote ka Vachan’ button on its website. For every pledge to vote, Bangur Cement has committed to donating 1 KG of cement for social welfare purposes. The company is partnering with relevant NGOs and self-help groups to fulfill this pledge.
“Bangur Cement’s ‘Vote Solid Desh Solid’ campaign and the ‘Vote Ka Vachan’ pledge are a continued reflection of our commitment for building a progressive nation with inclusive growth through our brands, products and network,” Neeraj Akhoury, managing director, Shree Cement, said.