Consumer data intelligence company, Axis My India, announced the appointment of Vishal Kamath as the business head for partnerships and consumer insights. Kamath brings over 18 years of experience in the media industry, making him a business leader. In his current role, Vishal Kamath will be instrumental in leading the business and delivering insights to clients across diverse categories.
With a focus on empowering clients through data-driven decisions using Axis My India’s extensive data coverage across India, Kamath will oversee growth strategy, new product development, and PNL management for both government and corporate clients. Concurrently, he will be actively engaged in cultivating strategic B2B partnerships for ‘a’ – the organisation’s super app designed as a People Empowerment Platform (PEP).
Kamath’s overarching mission is to establish Axis My India as the source of trusted and authentic consumer data intelligence, contributing daily to the positive transformation of a billion lives. Axis My India, super app ‘a,’ leverages Google technology to bring about a change in people’s awareness, accessibility, and utilisation of various services, benefitting up to 250 million Indian households.
The platform, utilising Google Cloud’s generative AI (GenAI) technology, aims to provide relevant information about government schemes and desired communication to citizens based on their needs. The app, set to launch in early 2024 on both Android and iOS devices, aligns with Axis My India’s Mission Himalaya – Unchi Udaan Roadmap Initiative, representing a transformative step towards a future where data-driven decisions positively impact lives.
Before Axis My India, Kamath spent 12 years at Nielsen, ascending from manager to executive director and head- audience measurement. There, he oversaw various solutions, including digital ad ratings, digital content ratings, mobile analytics, cross-media reach measurement, and digital ad effectiveness.
“Deeply immersed in the nuances of the consumer insights market, my vision for Axis My India is rooted in authenticity and trust. I see our role as more than just data providers—we’re on a mission to positively impact a billion lives. The journey involves forging meaningful B2B partnerships, especially through ‘a,’ our super app—a genuine People Empowerment Platform (PEP). Together, we’re not just collecting data; we’re shaping a future where insights make a difference,” Vishal Kamath, business head for partnerships and consumer insights, Axis My India.