Auréa, a capital growth firm, announced the acquisition of The Body Shop. According to the company, the investment demonstrates Auréa’s focus on backing purpose led and differentiated brands in the beauty, wellness and longevity sector.
“With The Body Shop, we have acquired a truly iconic brand with highly engaged consumers in over 70 markets around the world. We plan to focus relentlessly on exceeding their expectations by investing in product innovation and seamless experiences across all of the channels where customers shop while paying homage to the brand’s ethical and activist positioning,” Mike Jatania, co-founder, Auréa, said.
From what is understood, Mike Jatania and Charles Denton, Aurea’s founders, will serve as the executive chairman and CEO respectively.
“I am truly excited to lead this brand which I have admired for many years. We recognise that revitalising the business will require bold action and a consumer-centric, commercially agile mindset. We believe there’s a sustainable future ahead and working closely with the management team we aim to restore The Body Shop’s unique, values-driven, independent spirit,” Charles Denton, CEO, The Body Shop, said.