Archies, a gifting brand, is expanding into the quick commerce sector. From what is understood, the brand reported six crore in sales last year through platforms like Blinkit, Zepto, and Swiggy Instamart. Archies aims to increase this to Rs 15-18 crore for FY 2025, reflecting projected growth of 150-180%. The company is also in discussions to partner with BigBasket and Flipkart’s 10-minute delivery service. This move aligns with Archies’ strategy to adapt to the changing retail environment and meet the demands of fast-paced consumers.
“We’re not just responding to trends, we’re shaping them. The way people shop is changing rapidly, and we’re ensuring that our products, which have always been a symbol of thoughtfulness, are readily available for their convenience. Our quick commerce partnerships are just the beginning as we look to combine speed with the emotional connection that Archies has always represented,” Varun Moolchandani, executive director, Archies Limited, said.
Reportedly, the company is also planning a global expansion targeting areas like the Middle East, UK, Canada and Southeast Asia. The company intends to enter these markets through channel partners, aiming to bring its social expression products to international audiences. Archies plans to open 15-20 new company-owned stores by the end of FY 2025, focusing on prime locations in malls and high-end streets across North India.
“We are making a concerted push into international markets, targeting regions where the Indian community has a strong presence. There’s a deep, emotional resonance with our brand, and we’re excited to bring that connection to a new audience globally. Our expansion will reinforce Archies as not just an Indian legacy, but a global one,” Moolchandani added.