Amazon Prime Video will introduce restrictions on password sharing in India beginning January 2025. Under the updated policy, users will be limited to logging in on a maximum of five devices, which can include up to two televisions. The company stated in a communication to subscribers that these changes are part of efforts to refine its service terms. Subscribers exceeding the device limit will need to manage their devices via the platform’s settings or purchase an additional Prime membership.
Currently, Amazon Prime Video allows users to log in on up to 10 devices without restrictions on TVs. The new cap of five devices, including two TVs, may pose challenges for some users. In addition to these changes, the company has announced plans to introduce advertisements during TV shows and movies for existing subscribers starting in 2025. Amazon assured that the ad load will be lighter compared to traditional TV and other platforms. To accommodate users seeking an ad-free experience, a new premium subscription tier will also be launched.
The pricing structure for Amazon Prime in India remains unchanged for now. The annual subscription is priced at Rs 1,499, while quarterly and monthly plans are available for Rs 599 and Rs 299, respectively. The platform also offers budget options, including the Rs 799 Amazon Prime Lite plan and the Rs 399 Prime Shopping Edition, which provide limited features compared to the full package.