Amazon Fashion announces the launch of its campaign, ‘Fashion on Amazon, Har Pal Fashionable,’ featuring Bollywood actors, Ananya Panday and Aditya Roy Kapur for the first time together. The campaign highlights Amazon as a one-stop online destination including clothes, shoes, watches, and accessories that enables customers to put their looks together. With this campaign, Amazon Fashion reaffirms its commitment to fashion enthusiasts, aiming to make fashion effortless, redefine fashion and elevate shopping experience. Conceptualised by Media Monks, the campaign went live recently across TV, outdoor, digital video and social media.
“This campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts. Offering a diverse selection of clothes, shoes, watches, accessories and more, Amazon enables customers to effortlessly curate their looks with features like ‘Wear it with’ suggestions from top brands. With added convenience features such as easy returns, fast delivery at no additional fee, we strive to continuously improve the fashion shopping experience,” Pragya Sharma, director- consumer marketing, Amazon India, said.
The campaign centers around the insights of assembling a stylish outfit and finding the right combinations for a complete look such as such as sunglasses, watches, and shoes. Women often find it more challenging to accessorise and coordinate everyday outfits, while men encounter similar difficulties, particularly when dressing for outings or leaving the house for work. In the first ad film, Ananya Panday assembles a head-to-toe fashionable look while Aditya Roy Kapur perceives it as a time-consuming task. While in the second ad film, Aditya Roy Kapur is seen ready to head out but Ananya points out that he’s only halfway there and helps him find accessories such as watches and loafers through the ‘Wear it with’ feature to elevate his ensemble into a fashionable look. Both the films, highlight Amazon Fashion’s delivery on time, easy returns and no convenience fee, and wide selection which makes it effortless for her to be ‘Har Pal Fashionable’.
“In our campaign, Ananya, who is known for her fashion quotient and has been the face of the brand, introduces Aditya to the world of Amazon Fashion. Aditya gets wowed by how fashion can be on Amazon with its selection and brands that let you create all kinds of different looks,” Azazul Haque, chief content officer, Media.Monks India, said.