POCO India has announced Akshay Kumar as its brand ambassador ahead of the POCO X7 series launch, scheduled for 9 January at 5:30 PM. According to the company, Kumar’s association with the brand aligns with the campaign for the upcoming X7 series, titled ‘Xceed Your Limits.’
“At POCO, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.” Himanshu Tandon, country head, POCO India, said.
The company aims to expand its footprint in the market through this product launch and celebrity collaboration.
“Partnering with POCO is an exciting new chapter for me. I’ve always admired brands that dare to be different, and POCO’s fearless approach to innovation and its ‘Made of MAD’ philosophy truly resonate with my personality. The X7 series campaign, ‘Xceed Your Limits,’ reflects the energy and determination I believe in—pushing boundaries and striving for excellence. I’m thrilled to be part of this journey as POCO inspires India’s youth to embrace bold choices and redefine possibilities in technology,” Akshay Kumar added.