Akasa Air, India’s newest airline has rolled out its first multimedia campaign dubbed ‘it’s your sky’. The campaign aims to bring alive the airline’s tagline and builds on Akasa’s brand promise of offering a warm, efficient, dependable, and affordable travel experience to all travellers.
“As a customer-centric brand that is built to deliver a people-first experience, Akasa Air is committed to offering a warm service culture that is uniquely Indian, inclusivity that makes every experience comforting, and efficiency that puts our customers and employees at the centre of everything we do and we hope that our integrated and insight-led campaign will drive this message creatively,” Belson Coutinho, co-founder and chief marketing and experience officer, Akasa Air, said.
‘It’s your sky’ is a multi-touchpoint campaign that will reach audiences through print, out of home (OOH), digital, social media including Akasa Air’s social media handles, website and app from September 1, 2022 for a period of four weeks. In line with the brand’s approach to focus on travellers across geographies where it currently operates, the print campaign will run in five languages, including Marathi, Kannada, Tamil, Malayalam and Gujarati.
The creative concept of ‘it’s your sky’, is based on the insight that air travel in India has so far been highly transactional as well as an intimidating experience for a large section of Indians. Through this campaign, Akasa Air has highlighted its vision and commitment to give every traveller a trustworthy and humane travel experience. “Akasa’s empathetic and reliable approach to service is delivered through our employees who are carefully selected based on a set of values and trained at the Akasa Air Learning Academy to inculcate this unique approach across the customer journey,” Coutinho added.
Akasa Air launched its first commercial flight on August 7, 2022 to support the growing demand across India. With a commitment to being socially responsible, Akasa Air has placed a firm order of 72 Boeing 737 MAX airplanes, powered by CFM fuel efficient, LEAP-1B engines. The 737 MAX family aircraft deliver superior efficiency in reducing fuel use and carbon emissions, the company stated.
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