AdLift has acquired the digital marketing mandate for Craftslane to create products and personalised gifts. The partnership aims to highlight Craftslane’s mission of enjoying life’s little pleasures and savouring joy in the everyday with a range of products that radiate positivity.
Talking about the mandate, Nishi Gopal, founder, Craftslane said, “Finding a partner who comprehends our products and can drive ROI-oriented outcomes was essential for us. AdLift’s track record of successful campaigns for ecommerce companies made them an ideal choice. With over a decade of industry experience, AdLift understands our vision and mission. We are confident that their expertise will guide us towards achieving our digital marketing goals.”
The agency will manage the brand’s 360-degree digital presence, spanning SEO, content marketing, creative designing, and paid marketing.
“We are happy to welcome Craftslane aboard. The ecommerce industry has a target audience that is dynamic and rapidly evolving. Recognising Craftslane’s boundless potential, we will tailor our digital service campaigns to align with the brand’s distinct positioning. We are poised to deliver exceptional results for Craftslane, fulfilling the brand’s vision of getting people to cherish life’s little pleasures.” Prashant Puri, CEO and co-founder, AdLift, added.