With the ICC Champions Trophy 2025 approaching, Adidas has launched its You Got This campaign featuring key players from the Indian cricket team, including Rohit Sharma, Virat Kohli, Hardik Pandya, Suryakumar Yadav, Kuldeep Yadav, and Rishabh Pant. The campaign focuses on the impact of sideline behaviour on athletes, highlighting how positive reinforcement can influence performance on the field.
The campaign comes at a time when Team India is preparing for a packed international calendar. Rohit Sharma and Virat Kohli, who have faced intense scrutiny over their form in recent months, are expected to lead India’s campaign in the Champions Trophy. Meanwhile, Rishabh Pant is set to make his return to international cricket after a long injury break. Hardik Pandya, who has been balancing his role as an all-rounder and vice-captain, is also in the spotlight ahead of the tournament.
Set to the reimagined track I’m Sticking With You by James Blake, the campaign film features match scenarios where players react to crowd noise, team discussions, and on-field pressure. The message centers on how words from the sidelines—whether from coaches, fans, or teammates—can shift a player’s mindset during crucial moments.
As Team India fine-tunes its squad for the Champions Trophy, the campaign sheds light on the psychological aspects of the game. With the tournament set to begin in June, the focus will be on how players handle pressure and how external influences shape their performance on cricket’s biggest stages.