BEI Confluence, an independent 360 agency in India, has announced the elevation of Abhishek Gupta, who has been leading the BEI Confluence business operations as dy MD for the last four years, to joint managing director (JMD) with effect from April 1, 2024.
“I think this is a generational shift in the agency. With Gupta as JMD and partnered by Shahid Hussain as national creative director (NCD), I believe the leadership team is now future-ready for further growth and consolidation,” Tapas Gupta, chairman and MD, BEI Confluence, commented.
Under Gupta’s leadership, the agency is believed to have achieved a 15% revenue growth and over 100% growth in the bottom-line, with many new business acquisitions such as Total Energies, Mrs Bector’s Cremica Biscuits & English Oven bread, Wai Wai Instant Noodles from CG Foods, Rajhans Nutriments the makers of Schmitten Chocolates, ECE Lifts & Elevators from the Birla Group & Kerovit Bath Fittings from the Kajaria Group, among others. Reportedly, the existing brands too accounted for revenue growth in 2023/24.
“We have plans for the next two years and hope to be amongst the top three fully independent advertising systems in India by 2026. To achieve this vision, I am clear on the way forward to invest in the right people internally and help them bring out their best, ensure SOPs are respected, and provide solutions to brands which impact their business in a positive manner and help them grow YOY,” Gupta stated.