91% Indian consumers plan to make purchases with mobile shopping being highly favoured, revealed a report by Glance. 43% of respondents shopped several times a week via their devices and 11% made daily purchases. From what is understood, 50% of Glance users access e-commerce apps daily, and 30% use quick-commerce apps. According to the company, the findings are based on a survey of over 1,000 mobile users in India, focusing on their spending intentions and preferences for the festive season.
The report further highlights that 77% of respondents have increased their shopping budgets compared to the previous year, and 25% are prepared to spend over Rs 50,000. The most popular online shopping categories include clothing and accessories at 87%, confectionery gift packs at 64%, beauty products at 61%, home décor at 56%, and gadgets at 53%. In terms of shopping preferences, 13% of respondents favour in-store shopping, while 50% prefer a hybrid shopping experience, down from 54% last year. For offline shopping, the top categories include jewellery at 67%, clothing and accessories at 63%, confectionery gift packs at 51%, home appliances at 44%, and home décor at 44%.
Additionally, Glance’s survey also identifies three buyer personas. Experience seekers, comprising 50% of respondents, are drawn to themed dining events and in-store activities. Convenience-savvy consumers at 48% rely on quick-commerce for last-minute purchases. Traditional enthusiasts, representing 60%, focus on home cleaning and decoration.
The report further revealed that top apps influencing festive season behaviour include e-commerce, music streaming, and OTT platforms. Shopping influences are largely driven by new trends at 33% and celebrities or influencers at 13%. Additionally, 78% of consumers are motivated by festive discounts, with flash sales and cashback offers affecting 61% of purchases. Dining out remains popular, with 55% preferring to dine out, especially for dinner, and 65% of Glance users showing interest in themed dining experiences. In terms of retail preferences, 72% favour multi-brand stores or malls, 70% prefer supermarkets, and around 40% seek unique in-store products.