Media insights firm Ormax Media and talent agency Tulsea have released the first edition of their report titled The Right Draft: 2023. The report is based on a first-of-its-kind survey conducted among 217 film and series writers in India, to gauge their perceptions about various aspects of the writing profession, and about the entertainment industry in India in general. Writers working across Hindi, English and four South Indian languages were interviewed between January and March 2023. The firm claims it to be the first published research on the writers’ community in India.
The report is divided into six sections, titled The Right Pay, The Right Credit, The Right Feedback, The Right Value, The Right Nurturing, and The Right Environment. Each section has survey findings related to how writers feel about various aspects of their work.
According to the report, though a sizeable section (65%) believes that pay levels have improved in recent years, 63% still believe they need to be paid fairly. Timeliness of payments impacts 47% of writers directly and is still a concern. The report also states that 91% of writers believe that a hybrid pay model, comprising a mix of fixed pay and incentive/ bonus, will motivate them to do better work, and lead to higher ownership. However, only 31% have ever been offered a contract of this nature so far.
53% of writers are dissatisfied with the credit they receive for their work. The dissatisfaction with credit in marketing and promotions is even higher, touching 65-80% of different types of marketing activities, the report cites.
Speaking about the need for the report, Datta Dave, co-founder, Tulsea, said, “This report is aimed to capture the perception of the writers’ community in India, on a wide range of topics. We hope that this report builds more awareness, and creates conversations, on how writers should be treated by the entertainment industry, a topic that’s more relevant globally than ever before, given what we are seeing in Hollywood with the WGA strike”.
In writers’ opinion, there is a marked difference in the importance scripts carry over stars in the theatrical and OTT industries. 90% of writers believe theatrical business values stars over scripts, while the view is a lot more balanced for the OTT industry, though still titled away from scripts and towards stars.
As per the report, a large section of writers believe that they do not have adequate access to mentoring, infrastructure, grievance redressal, and other such industry forms of support. 74% of writers believe that writers’ rooms are a collaborative method, leading to better output quality.
Speaking about the report, Shailesh Kapoor, founder-CEO, Ormax Media, said, “We have always believed that measuring the quantum of a problem is the first step to finding solutions, and this report too aims to do the same, by creating conversations that are more data-led and objective. We hope that this and the subsequent editions of The Right Draft act as a catalyst for positive change in how writers are perceived in the Indian entertainment industry”.
The report further highlights that 91% of writers had considered becoming a director or a producer at some point in time , including 26% who have already made this transition while they continue to write. The need for creative freedom is the dominant reason that drives writers towards directing and producing. Financial motivation is a significantly weaker driver.