Digital medium witnessed growth in ad impressions by 52% in January-March 2024 as compared to the same period of 2023, reveals a report published by TAM. As per the TAM digital advertising report (January-March 2024), while the services sector continued to dominate the top sector’s list during the first quarter of 2024, top 10 sectors together covered 83% share of ad impressions. Ecom-others services upheaved to the first position with a 14% share of ad impressions in this period. It was also the top growing category in terms of increase in impressions during January-March 2024 compared to the respective period of last year.
As per the report, more than 45 thousand brands were present for digital advertising during Jan-Mar’24. While Developers was an exclusive advertiser who secured the first position in January-March 24 compared to the respective phase last year, there were five new entrants in the top 10 brands chart. It is also mentioned that during the first quarter of this year, over 21 thousand advertisers and over 28 thousand brands were present in the digital medium. In addition to that, X (formerly Twitter) was the leading publisher In terms of advertising in the first quarter of this year with a 39% share of ad impressions. Furthermore, during this period, Twitter display with a share of 39% was the most popular way to push ads on digital platforms.
Reportedly, single image ads had the most ad impressions share of 36%. There were three exclusive advertisers present in the Top 10 list during January-March 2024 over January-March 2023. Amazon Online India, which dominated the list in the first quarter of 2023 descended to third position. Karma Shopping and Maruti Suzuki India were new entrants in this list.