The organised live events industry, valued at `8,300 cr in 2019, clocked a revenue of `3,200 cr last year
With a brand value of $185.7 million, Virat Kohli retains his position, while Alia Bhatt makes it to the top…
Venkata Susmita Biswas reviews five recent ads that caught our attention
As per a 2021 Duff & Phelps report, IPL was valued at `45,800 crore in 2020, after a drop of…
‘E-tail comprised 43% of our revenue in 2021’
According to media buyers, a 10-second ad spot in this year’s IPL is worth `14 lakh, around a 10% increase…
Watching OTT video streaming platforms is becoming easier with new distribution mechanisms
With mental health and journalling benefits in the spotlight, D2C stationery brands stand to gain
‘Mass market remains our focus area’
ASCI has laid down guidelines to regulate ads of virtual digital assets and services
With cinemas re-opening to good numbers and a big line-up, industry banking on quick recovery
The 43-year-old brand has been endorsed by multiple Bollywood celebrities over the years and has featured extreme adventure sports in…
Brands likely to spend Rs 1,250 crore on influencer marketing in 2022
For Kalyanaraman, disciplined routine is key to keeping him motivated, focussed and energetic at work.
Digital ad buying ecosystem needs more transparency
PVR is expanding its footprint and experimenting with new business models to bounce back
Health food brands expand scope of services to woo consumers
‘DD Free Dish is an opportunity for DTH players’
