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    1. Business News
    2. Authors
    3. shailjatiwari

    Shailja Tiwari

    The 2024 ANA LGBTQ+ Marketing Inclusion Survey reveals that while 55% of advertisers engage in LGBTQ+-inclusive marketing, 39% struggle with navigating brand-safe environments and consumer resistance
    Media’s moment of reckoning in 2025 post-consolidation Premium Story

    Merger model to be tested this year, say experts

    By Shailja Tiwari
    December 23, 2024 10:55 IST
    I am an undercover farmer on weekends. Every weekend, I head to our farm on the outskirts of Gurgaon, where I get to watch new vegetables and crops grow
    BrandWagon Chai pe Charcha with People Matters’ Pushkaraj Bidwai Premium Story

    Pushkaraj Bidwai, CEO, People Matters, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

    By Shailja Tiwari
    December 21, 2024 12:00 IST
    For blockbuster films, these deals contribute 6–12% of overall revenues, while for mid-sized productions, the figure can climb to 15–25%. This makes OTT platforms not just distributors but also key financiers in the filmmaking process.
    Blockbuster before release! The rise of pre-sales in Indian cinema Premium Story

    One of the most critical aspects of the pre-release model is its ability to de-risk projects. By securing funding through…

    By Shailja Tiwari
    December 17, 2024 08:00 IST
    To support the rebranding, Axis Max Life has launched an integrated marketing campaign titled "Double Bharosa."
    Axis Max Life Insurance unveils new brand identity with ‘Double Bharosa’ campaign

    The company has introduced a new logo incorporating the iconic “A” from Axis and its burgundy shade, combined with the…

    By Shailja Tiwari
    December 15, 2024 16:00 IST
    Yamaha’s ‘Call of the Blue’ campaign accelerates its efforts to capture the aspirations of India’s young, urban riders amidst a price-driven two-wheeler market.
    Riding the premium wave! Yamaha’s ‘Call of the Blue’ gears up to redefine aspirations on two wheels Premium Story

    India’s two-wheeler market is one of the largest in the world, with a variety of brands vying for attention in…

    By Shailja Tiwari
    December 12, 2024 08:00 IST
    Indian artists like Diljit Dosanjh, and trends like the ‘Asoka make up‘, went global
    What India loved on Instagram in 2024: Global trends, regional hits, and rising stars

    India’s regional music scene gained attention on Instagram in 2024, with songs from across the country driving millions of reels.

    By Shailja Tiwari
    December 11, 2024 15:20 IST
    YesMadam
    YesMadam’s tone-deaf campaign: How trivialising mental health became a PR nightmare

    This campaign by the company looks like a desperate bid to garner attention. While the company’s revenue from operations rose…

    By Shailja Tiwari
    Updated: December 10, 2024 18:52 IST
    If I weren't in my current role, I would likely be running a startup focused on sustainable technologies.
    BrandWagon Chai pe Charcha with IoTechWorld Avigation’s Deepak Bhardwaj Premium Story

    Deepak Bhardwaj, Co-founder and Director, IoTechWorld Avigation, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

    By Shailja Tiwari
    December 7, 2024 16:00 IST
    Some notable creative marketing and advertising campaigns have been executed lately, the most effective ones being CRED’s campaigns during the IPL seasons and Zomato's clever use of pop culture.
    BrandWagon Adtalk with Ayuvya’s Tanishk Pandey Premium Story

    Tanishk Pandey, co-founder and CMO, Ayuvya , talks to BrandWagon Online about the dos and don’ts of digital marketing, best…

    By Shailja Tiwari
    December 7, 2024 10:43 IST
    Traditionally, we haven’t followed the brand ambassador or endorsement approach, which is quite standard among German brands
    Blaupunkt’s Sukhesh Madaan on making a space for the brand in the Indian audio market  Premium Story

    The company’s revenue from operations rose 18.02% to Rs 156.29 crore in FY24 from Rs 132.43 crore in FY23, as…

    By Shailja Tiwari
    December 5, 2024 08:42 IST
    Radio also recorded a 66% fall in ad spending.
    Ad spend hits algorithmic high! Digital drives $772 billion boom in 2024, reveals dentsu report

    Retail media, a hotbed of advertiser interest, is expected to grow by 21.9% annually, reflecting brands’ growing appetite for leveraging…

    By Shailja Tiwari
    December 4, 2024 13:18 IST
    The turning point came about seven to eight years ago when Premji Invest (PI Group) made its initial investment in our company.
    HRI’s Dheeraj Arora on pulling the market for Vasmol, Streax, and Streax Professionals Premium Story

    HRI’s revenue from operations rose 11.11% to Rs 742.92 crore in FY24 from Rs 668.60 crore in FY23, as per…

    By Shailja Tiwari
    December 3, 2024 08:00 IST
    In another life, I’d have loved the chance to do work like David Attenborough or Jane Goodall. Study animals and birds, be ensconced in nature. What a dream!
    BrandWagon Chai pe Charcha with Leezu’s Leeza Mangaldas Premium Story

    Leeza Mangaldas, Co-founder of Leezu’s, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

    By Shailja Tiwari
    December 1, 2024 14:30 IST
    From cricket matches with family to giving back to society at Mahabaleshwar, Summercool CMD Sanjeev Kumar Gupta shares how he spends his weekends and reflects on his favorite moments.
    BrandWagon Chai pe Charcha with Summercool’s Sanjeev Kumar Gupta Premium Story

    Sanjeev Kumar Gupta, CMD, Summercool Home Appliances Limited, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

    By Shailja Tiwari
    December 1, 2024 12:00 IST
    The moment Jaguar unveiled its new campaign and logo, the Internet erupted with opinions—and most were far from impressed. Many critics labelled the move a ‘suicide,’ with some claiming, “The brand killed an icon to appeal to a generation that doesn’t care.”
    Jaguar’s dramatic leap: Racing into the future or just spinning its wheels? Premium Story

    As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging sales.

    By Shailja Tiwari
    November 26, 2024 08:00 IST
    Sony Pictures Networks India, SPNI, Asia Cup, Men's Asia Cup, Cricket, sports, Disney Star, Jio,
    Sony scripting a comeback

    Sony’s roadmap: Gaurav Banerjee’s strategy to revamp prime-time content and boost viewership.

    By Shailja Tiwari
    November 25, 2024 09:10 IST
    Engaging in deep, meaningful conversations where everyone can express themselves fully is something I genuinely cherish
    BrandWagon Chai pe Charcha with Bobble AI’s Ankit Prasad Premium Story

    Ankit Prasad, Founder & CEO of Bobble AI , talks to BrandWagon Online about his weekends, favourite vacation destination and…

    By Shailja Tiwari
    November 24, 2024 12:00 IST
    In my opinion, while marketing strategies can vary, there’s undeniable power in combining technology with emotional resonance, and Sphere, a futuristic entertainment venue, achieved this perfectly with its launch.
    BrandWagon Adtalk with NEC Corporation India’s Arvind Saxena Premium Story

    Arvind Saxena, head – marketing centre of excellence (MCoE) – global smart cities (GSC), NEC Corporation & CMO, NEC Corporation…

    By Shailja Tiwari
    November 23, 2024 12:00 IST
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