Industry watchers have a general consensus that the industry grew only at 10-11% on the back of big-ticket events like…
Not having a preachy mother or neighbour instructing others on how to make home food ‘tastier’ is what makes Suhana…
The fact that the Indian film entertainment industry is growing at 10% year-on-year in terms of the number of films…
In the hope of reviving the 37 year-old brand, ACK Media has launched a special line of Tinkle merchandise in…
With innovation at its core, Britannia has launched several products (Wonderfulls, Oats NutriChoice, etc) over the last six-eight months.
Brands that opt for ambush marketing are usually challenger brands, which compete directly against the reigning brand. With the recent…
In October this year, retailing brands Big Bazaar, Hyper-City, Star Bazaar, D-Mart, Walmart owned Best Price Modern Wholesale and Big-Basket…
Amazon’s new ad film targets companies instead of directly addressing consumers, in order to lure corporations to opt for its…
With increasing access to internet and growing aspirations of the young working population, used goods marketplaces are now also bridging…
Snickers’ latest campaign adds no new flavour, when compared to its previous avatars
Indian audiences have become increasingly accepting of Hollywood movies, overlooking the cultural and language differences, due to the variety of…
With innovation at its core, MTR Foods has come a long way from the packaged Rava Idli Mix to investing…
Skoda’s new ad highlights the fact that power can turn a situation into something either beautiful or ugly; it really…
Luis Fonsi and Daddy Yankee’s Spanglish summer single Despacito featuring Justin Bieber has broken all streaming records on Wynk Music.
Opened with an endeavour to raise the bar of experiences when it comes to ‘brand + bargain shopping’, Future Group’s…
Not deviating from the oft-repeated ‘healthier’ snacking idea for the category, Saffola Masala Oats fails to add a new flavour…
Today, animation isn’t just about cartoons. India witnessed its first-ever animation movie in colour, The Banyan Deer, in 1957, and…
As consumers look for more variants and quality products, premium biscuits have seen an overhaul over the years to be…
