Industry watchers have a general consensus that the industry grew only at 10-11% on the back of big-ticket events like IPL 10, with Sony Pictures Networks (the official broadcast partner earlier in the year), raking in Rs 1,3
The fact that the Indian film entertainment industry is growing at 10% year-on-year in terms of the number of films released is testimony to how important entertainment is in Indian lives.
In the hope of reviving the 37 year-old brand, ACK Media has launched a special line of Tinkle merchandise in association with Planet Superheroes and Eco Corner. TV programming is also on the anvil
Brands that opt for ambush marketing are usually challenger brands, which compete directly against the reigning brand. With the recent IndiGo and Samsung instances, ambushing is back.
In October this year, retailing brands Big Bazaar, Hyper-City, Star Bazaar, D-Mart, Walmart owned Best Price Modern Wholesale and Big-Basket accused Amazon of‘ ambush marketing’.
With increasing access to internet and growing aspirations of the young working population, used goods marketplaces are now also bridging the gap between job seekers and employers
Indian audiences have become increasingly accepting of Hollywood movies, overlooking the cultural and language differences, due to the variety of content on offer. What will it take to grow the market here?
With innovation at its core, MTR Foods has come a long way from the packaged Rava Idli Mix to investing Rs 40 crore in a new manufacturing plant for its confectionery category, Laban.
Opened with an endeavour to raise the bar of experiences when it comes to ‘brand + bargain shopping’, Future Group’s chain of retail stores Brand Factory is eyeing long-term growth by playing on the Indian need for aspi
Not deviating from the oft-repeated ‘healthier’ snacking idea for the category, Saffola Masala Oats fails to add a new flavour to its latest communication
Today, animation isn’t just about cartoons. India witnessed its first-ever animation movie in colour, The Banyan Deer, in 1957, and the rest as they say, is history.
Art trumps the message, said no one. But message does make more impact when crafted well. If an idea is the soul of a communication, then design is the body that one interacts with.
Earlier, around 70-80% of the traffic came from desktop while the remaining came from mobile. Within the last three-four years, it changed to 75%, and today, we are at about 90-95% from mobile
The cola giant sees digital as one of the most powerful mediums to deliver stories about its brands, and has launched a digital magazine as a window into the company’s world.
Following the rollout of GST, one of India’s oldest home-grown companies, Tata Motors claims to have passed on all the resultant benefits to customers.
In rural India, mobile handset penetration is much higher than TV. This leaves brands with no option but to use the mobile medium creatively to reach this rather large segment of consumers on a ‘one to one’ basis
To keep up with consumers, Mother’s Recipe has expanded its product portfolio time and again to increase its share within the branded food accompaniments segment. This time, it’s with chutneys