Industry watchers have a general consensus that the industry grew only at 10-11% on the back of big-ticket events like IPL 10, with Sony Pictures Networks (the official broadcast partner earlier in the year), raking in Rs 1,3
Indian audiences have become increasingly accepting of Hollywood movies, overlooking the cultural and language differences, due to the variety of content on offer. What will it take to grow the market here?
Opened with an endeavour to raise the bar of experiences when it comes to ‘brand + bargain shopping’, Future Group’s chain of retail stores Brand Factory is eyeing long-term growth by playing on the Indian need for aspi
In rural India, mobile handset penetration is much higher than TV. This leaves brands with no option but to use the mobile medium creatively to reach this rather large segment of consumers on a ‘one to one’ basis