Jerome Chen, DGM, Vivo India, believes that being a young brand in India, the association with IPL as title sponsor…
OnePlus India has launched its first ever brand campaign #OneMore
Since 2005, Craig Greenfield’s interest in scaling large client programmes and developing company-wide processes has helped Performics successfully transition into…
A few years back, the advertising industry witnessed a slew of start-ups championed by admen who wanted to move out…
Google’s new campaign taps into the cricket fever in India and moves away from the long format TVCs the brand…
The world-famous furniture company, which has been sourcing from India for the last 28 years, is all set to open…
As a brand makes the leap from traditional to digital, is its personality getting compromised? Are advertisers and their agencies…
Come April, all eyes will be glued to the television sets as the biggest cricketing event — Indian Premier League…
With a little over a month to go, official broadcaster Sony Pictures Networks India (SPN) has already closed 90% of…
Face off: What NDTV is building is more important than profits, says Vikram Chandra, Group CEO, NDTV
From the groundbreaking The World This Week (nominated as one of India’s five best television programmes since India’s Independence); the…
The ad film is crafted from the perspective of a woman (essayed by Kangana Ranaut) who is passionate about singing…
In an interview with Meghna Sharma, IKEA country marketing manager Ulf Smedberg shares the company’s plans for India and how…
Having a captive audience is where cinema advertising beats other forms hands down. And to reach out to this audience,…
With travel on everyone’s mind these days, carrying the right luggage is part of the checklist. And to ride the…
The entry of global players like Netflix is disrupting the OTT (over-the-top) digital content ecosystem. But is India ready for…
With the entry of Netflix, the over-the-top (OTT) space in India may be seeing a flurry of activity, but when…
From Madhuri Dixit-Nene to Genelia D’Souza, faded Bollywood stars are seen flocking TV screens as the face for household products.…
While the digital campaign may have got over 14 million hits, it fails to answer basic questions
