Advertising is known for its crazy pace of innovation and punishing deadlines. Churning out new ideas without a break is leading to a sense of fatigue and deja vu among ad professionals. No wonder many are choosing to opt out
It was in 2012 that an image of Mahindra & Mahindra managing director Anand Mahindra petting a virtual cheetah perched on a sleek vehicle, created through augmented reality...
If inspiring laughter was the objective of the new campaign created for light snack brand Perk,it fails in accomplishing the goal. The brand, however, has done well in choosing an ambassador in young Bollywood actor Alia Bhat
It could be kids’ exams or a big Bollywood release. Market dynamics is the answer to loss of US supremacy as film studios juggle release dates not only in India, but globally as well
the IPL ad looks at annual jamboree in a different light, from just being an event that ignites much passion to one that kindles a sense of bonhomie and festivities.
The IPL ad looks at the annual jamboree in a different light—from just being an event that ignites much passion to one that kindles a sense of bonhomie and festivities
Grey New York president and worldwide CCO Tor Myhren believes digital space has changed everything and the industry needs to be part of what people are talking about to create famous and effective work
Given that the previous edition of the MTS internet baby ad had endeared itself to viewers with its unusual storyline, viewers had high expectations this time. But that sadly has not happened