Daredevils
Advertising is known for its crazy pace of innovation and punishing deadlines. Churning out new ideas without a break is leading to a sense of fatigue and deja vu among ad professionals. No wonder many are choosing to opt out
Tata Sky’s ‘Daily Dillagi’ campaign: A date a day
Tata Sky’s daily love story ad campaign stands out for the direct connect with the “daily” nature of its new recharge voucher
IPL 2015: Going local to expand horizons
Taking a cue from this, broadcasters are using sporting events such as the ICC World Cup and Indian Premier League (IPL) 2015...
Augmented reality could be advertising world’s best bet
It was in 2012 that an image of Mahindra & Mahindra managing director Anand Mahindra petting a virtual cheetah perched on a sleek vehicle, created through augmented reality...
No twist in the story
If inspiring laughter was the objective of the new campaign created for light snack brand Perk,it fails in accomplishing the goal. The brand, however, has done well in choosing an ambassador in young Bollywood actor Alia Bhat
Paper boat: Back to basics
Paper Boat is all set for the summer with new variants even as rivals play catch-up
Face off: Rajesh Iyer, Business Head, &TV; We are ready for the marathon
The latest entrant in the general entertainment genre, &TV, from the house of Zee Entertainment Enterprises Ltd...
Tectonic Shifts
With BARC set to roll out its new audience measurement system, the television and media industry readies for a brave new world
Why India watches Hollywood releases earlier than the US
It could be kids’ exams or a big Bollywood release. Market dynamics is the answer to loss of US supremacy as film studios juggle release dates not only in India, but globally as well
Time to celebrate: Indian Premier League 2015 ad sparks festivities
the IPL ad looks at annual jamboree in a different light, from just being an event that ignites much passion to one that kindles a sense of bonhomie and festivities.
Indian Premier League: Time to celebrate
The IPL ad looks at the annual jamboree in a different light—from just being an event that ignites much passion to one that kindles a sense of bonhomie and festivities
Learning from pop culture
Grey New York president and worldwide CCO Tor Myhren believes digital space has changed everything and the industry needs to be part of what people are talking about to create famous and effective work
World Cup 2015: India onto a winner
After a slow start, the World Cup has finally found its place in the life of viewers.
Baby’s day out
Given that the previous edition of the MTS internet baby ad had endeared itself to viewers with its unusual storyline, viewers had high expectations this time. But that sadly has not happened
Great Expectations
Buoyed by positive market sentiments, the media and entertainment industry is looking at a good year ahead with ad revenues burgeoning
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