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Meghna Sharma

Articles By Meghna Sharma

231 Articles

Daredevils

Advertising is known for its crazy pace of innovation and punishing deadlines. Churning out new ideas without a break is leading to a sense of fatigue and deja vu among ad professionals. No wonder many are choosing to opt out

Daredevils

Tata Sky’s ‘Daily Dillagi’ campaign: A date a day

Tata Sky’s daily love story ad campaign stands out for the direct connect with the “daily” nature of its new recharge voucher

Tata Sky’s ‘Daily Dillagi’ campaign: A date a day

IPL 2015: Going local to expand horizons

Taking a cue from this, broadcasters are using sporting events such as the ICC World Cup and Indian Premier League (IPL) 2015...

IPL 2015, ipl 2015 news, kolkata knight riders, Delhi daredevils, J P Duminy, Indian Premier League, Star India, Multi Screen Media, ICC World Cup, Sony Max, Sony Six, Sony Kix, FIFA World Cup, cricket, cricket news, sports news

Augmented reality could be advertising world’s best bet

It was in 2012 that an image of Mahindra & Mahindra managing director Anand Mahindra petting a virtual cheetah perched on a sleek vehicle, created through augmented reality...

Augmented reality could be advertising world’s best bet

No twist in the story

If inspiring laughter was the objective of the new campaign created for light snack brand Perk,it fails in accomplishing the goal. The brand, however, has done well in choosing an ambassador in young Bollywood actor Alia Bhat

No twist in the story

Paper boat: Back to basics

Paper Boat is all set for the summer with new variants even as rivals play catch-up

Paper boat: Back to basics

Face off: Rajesh Iyer, Business Head, &TV; We are ready for the marathon

The latest entrant in the general entertainment genre, &TV, from the house of Zee Entertainment Enterprises Ltd...

Face off: Rajesh Iyer, Business Head, &TV; We are ready for the marathon

Tectonic Shifts

With BARC set to roll out its new audience measurement system, the television and media industry readies for a brave new world

Tectonic Shifts

Why India watches Hollywood releases earlier than the US

It could be kids’ exams or a big Bollywood release. Market dynamics is the answer to loss of US supremacy as film studios juggle release dates not only in India, but globally as well

Hollywood movies, Hollywood releases in India, Tintin, Quantum of solace, Avengers

Time to celebrate: Indian Premier League 2015 ad sparks festivities

the IPL ad looks at annual jamboree in a different light, from just being an event that ignites much passion to one that kindles a sense of bonhomie and festivities.

Indian Premier League: Time to celebrate

The IPL ad looks at the annual jamboree in a different light—from just being an event that ignites much passion to one that kindles a sense of bonhomie and festivities

Indian Premier League: Time to celebrate

Learning from pop culture

Grey New York president and worldwide CCO Tor Myhren believes digital space has changed everything and the industry needs to be part of what people are talking about to create famous and effective work

Learning from pop culture

World Cup 2015: India onto a winner

After a slow start, the World Cup has finally found its place in the life of viewers.

virat kohli, virat kohli world cup, cricket world cup, cricket world cup 2015, world cup 2015, world cup, world cup India, india world cup match, ICC cricket world cup, star sports

Baby’s day out

Given that the previous edition of the MTS internet baby ad had endeared itself to viewers with its unusual storyline, viewers had high expectations this time. But that sadly has not happened

Baby’s day out

Great Expectations

Buoyed by positive market sentiments, the media and entertainment industry is looking at a good year ahead with ad revenues burgeoning

Great Expectations
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