
Advertisers will lose 15-25% of the revenue post identifier-for-advertisers
Advertisers will lose 15-25% of the revenue post identifier-for-advertisers
Along with engagement, brand-building, metaverse is expected to drive commerce too
In terms of return-on-investment (RoI), multiple evidence indicates that there has been a 15-20% increase after adopting the full-funnel marketing…
Given the predominant role of video in driving online consumption and social experiences in India, the video will be a…
CPG brands have to upgrade existing marketing framework and technology stacks going forward
Homegrown short video platforms are introducing diverse revenue models for creators going beyond brand collaborations
Social commerce currently accounts for one to 1.5% of overall e-commerce
The global NFT market generated over $23 billion in trading volume in 2021, according to crypto-data analysis platform DappRadar
On TV, the ad volumes of the fintech sector surged by 36% from January-October 2021, compared to the same period…
E-commerce players clocked a gross merchandise value of $9.2 billion this year, according to data released by research firm RedSeer.
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