Advertisers will lose 15-25% of the revenue post identifier-for-advertisers
Along with engagement, brand-building, metaverse is expected to drive commerce too
In terms of return-on-investment (RoI), multiple evidence indicates that there has been a 15-20% increase after adopting the full-funnel marketing…
Given the predominant role of video in driving online consumption and social experiences in India, the video will be a…
CPG brands have to upgrade existing marketing framework and technology stacks going forward
Homegrown short video platforms are introducing diverse revenue models for creators going beyond brand collaborations
Social commerce currently accounts for one to 1.5% of overall e-commerce
The global NFT market generated over $23 billion in trading volume in 2021, according to crypto-data analysis platform DappRadar
On TV, the ad volumes of the fintech sector surged by 36% from January-October 2021, compared to the same period…
E-commerce players clocked a gross merchandise value of $9.2 billion this year, according to data released by research firm RedSeer.
The new look and name comes on the back of rise in criticism on the social media platform’s failure to…
As per the social media platform 91% of users want to see new brand launches
With various business models in play, these platforms are yet to be profitable
As per the platform, it has seen a 60% year-on-year increase in the number of channels which earn more than…
According to industry estimates, E-commerce firms are expected to rake GMV worth $4.8 billion in the first week of the…
The ad-tech firm earlier was known for its retargeting point solution
Ad insertions on digital saw a 12x increase in Jan-July compared to the same period in last year, according to…
There are over six million reels being created by Instagram users in India
