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Gargi Sarkar

Articles By Gargi Sarkar

6 Articles

How YouTube created multiple revenue streams for the Creator Economy

As per the platform, it has seen a 60% year-on-year increase in the number of channels which earn more than Rs one lakh in revenue, as of June 2021

E-commerce players to clock a 23% increase in GMV; to cross $9 billion this festive season

According to industry estimates, E-commerce firms are expected to rake GMV worth $4.8 billion in the first week of the festive season

How Criteo takes a leap of faith, repositions itself as full-funnel solution for marketers

The ad-tech firm earlier was known for its retargeting point solution

As digital currency picks up pace Cryptocurrency platforms to spend Rs 150 – 180 crore in advertising and marketing in FY22

Ad insertions on digital saw a 12x increase in Jan-July compared to the same period in last year, according to data released by AdEx India, a division of TAM Media Research

How Facebook is building Instagram as complete business solution for brands 

There are over six million reels being created by Instagram users in India

VC firms pump it up! Innoven Capital leads the pack followed by Sequoia

Logistics and delivery firms gain the maximum in terms of investment

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Income Tax Calculator, Budget 2019, How to Calculate Income Tax

 

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