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    1. Business News
    2. Authors
    3. devina joshi

    Devina Joshi

    Brand Ambassador’s return journey faces speed bumps

    The faithful and sturdy Ambassador car, manufactured by Hindustan Motors from 1958 till 2014, is likely to make a comeback…

    By Devina Joshi
    Updated: May 27, 2022 13:30 IST
    Innovation is a continuous process.
    ‘Metaverse isn’t what we should be spending money on’

    Tony Fadell, principal, Future Shape

    By Devina Joshi
    May 25, 2022 08:30 IST
    Crossword plans to open more stores, formats and launch an app

    Bookstore writing a new chapter

    By Devina Joshi
    Updated: May 21, 2022 13:17 IST
    Santro’s sunset may see rise of EV variants of Hyundai

    Way back in late 90s, several foreign car manufacturers entered the Indian market. Most continue to struggle till today and…

    By Vikram Chaudhary
    Updated: May 19, 2022 11:11 IST
    google
    Google’s ad customisation model may not find takers

    More user control over content

    By Devina Joshi
    May 16, 2022 07:51 IST
    Unilever has also pledged to stop all school promotions of its F&B ranges.
    Unilever’s latest marketing move to have ‘little or no impact’ on sales

    FMCG giant to curb ad activities targeted at under 16-year-olds globally

    By Devina Joshi
    April 28, 2022 07:56 IST
    The blurring of the lines between digital and physical was obvious for a long time, but many, slow to transform businesses, were essentially forced to confront it during the pandemic.
    Interview with Steve Dennis, president & founder, SageBerry Consulting

    The blurring of the lines between digital and physical retail was obvious for a long time, but many, slow to…

    By Devina Joshi
    Updated: April 21, 2022 19:18 IST
    Will Tata Neu end up as a walled garden or challenge neutral marketplaces?
    Will Tata Neu end up as a walled garden or challenge neutral marketplaces?

    Analysts said the neutral marketplaces offer all kinds of sellers on their platform, so the consumer has a wider choice.

    By Rishi Raj
    April 12, 2022 05:15 IST
    According to TAM Sports, Dhoni was the top visible sportsperson in 2021 based on ad volumes
    MS Dhoni scores big this IPL season

    Despite recently stepping down as captain of Chennai Super Kings, Dhoni is estimated to rake in an income upwards of…

    By Devina Joshi
    April 1, 2022 14:52 IST
    PVR
    PVR-INOX Merger: Covid made merger more relevant, says PVR chairman Ajay Bijli

    “PVR and Inox both have synergies when it comes to giving a certain quality of big-screen entertainment, whether on their…

    By Devina Joshi
    March 28, 2022 04:45 IST
    pvr
    PVR, Inox to merge to create largest multiplex chain

    The combined entity will be named PVR Inox with the branding of existing screens to continue as PVR and Inox,…

    By Devina Joshi
    March 28, 2022 04:30 IST
    In a world where people are incentivised with likes, views, retweets or shares, then every brand becomes a publisher of cute kids or cat videos
    Interview: Tom Goodwin, co-founder, All We Have Is Now

    ‘The problem with a metric is when it becomes the target’

    By Devina Joshi
    May 14, 2021 06:55 IST
    This is not RBI’s first attempt.
    RBI takes the quirky route to appeal to netizens

    The campaign encourages its target audience, the tech-savvy netizen who tends to transact online, on staying ‘satark’ or alert against…

    By Devina Joshi
    Updated: February 20, 2021 11:56 IST
    Ayushmann Khurrana: The pandemic-proof brand endorser?

    With these new endorsement contracts, he now has a total of 17 brands in his kitty, in addition to some…

    By Devina Joshi
    September 21, 2020 07:03 IST
    While some brands have launched sensible product extensions, the frenzied need to ‘protect’ consumers and, importantly, dredge up sales, has led to some corporates coming across as unhinged.
    Who dares wins?

    Brands have unshackled their creativity with product launches to fight the pandemic

    By Devina Joshi
    July 20, 2020 07:03 IST
    Netflix, Hotstar, Amazon Prime, OTT players, ALTBalaji, Zee5, Flipkart Video, video streaming industry, ShemarooMe, Tata Sky
    After an exciting 2019, it may be a happy 2020 for Netflix, Hotstar and Amazon Prime

    The beginning of the year witnessed the usual telecom-OTT tie-ups, followed by even travel companies tapping OTT partnerships.

    By Devina Joshi
    Updated: December 9, 2019 08:21 IST
    HBO, HBO Max, Apple TV, Disney, OTT, Jennifer Aniston, Reese Witherspoon, Oprah Winfrey, Steven Spielberg, Marvel, Pixar, Star Wars, National Geographic, Walt Disney Company
    With HBO Max, Apple TV+ and Disney+, will the OTT landscape really change much?

    In India, however, this is not likely to be a separate offering — Disney titles are being made available on…

    By Devina Joshi
    November 18, 2019 01:58 IST
    Amul Girl, Amul Girl 2.0, daCunha Communications, Rahul daCunha, Manish Jhaveri, Utterly, Butterly Deliciousadvertising tool , amul advertisment
    Amul Girl 2.0: Keeping up with the changing times

    The duo, comprising daCunha Communications’ director Rahul daCunha and writer Manish Jhaveri, then march in with their one-liners to cartoonist…

    By Devina Joshi
    June 10, 2019 06:14 IST
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    Latest News

    Canada Express Entry latest draw, Canada PR, Canada permanent residency, Provincial Nominee Program eligibility, Provincial Nominee Program requirements, Provincial Nominee Program cut off score

    Canada invites foreign nationals to apply for permanent residence

    Mistry, a long time associate of Tata Sons chairman emeritus Ratan Tata, was appointed to the Tata Trusts board in 2022 as part of a broader leadership restrusturing.

    Tata Trusts votes to oust Mehli Mistry, 3 trustees opposed reappointment: Report

    Orkla India IPO, Studds Accessories IPO, Orkla vs Studds IPO

    Orkla India IPO Vs Studds Accessories IPO: Which is a better bet? 4 ‘must know’ details before you subscribe

    oct 31 ott release

    Kantara Chapter 1, Lokah to Idli Kadai: These big-screen hits to make their OTT debut this weekend

    Doctor raises alarm over Trump’s secret MRI, calls for White House transparency

    ‘Could be Neurologic symptoms’: Cardiologist speculates why Trump suddenly got an MRI scan

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    • Canada invites foreign nationals to apply for permanent residence
    • Tata Trusts votes to oust Mehli Mistry, 3 trustees opposed reappointment: Report
    • Orkla India IPO Vs Studds Accessories IPO: Which is a better bet? 4 ‘must know’ details before you subscribe
    • Kantara Chapter 1, Lokah to Idli Kadai: These big-screen hits to make their OTT debut this weekend
    • ‘Could be Neurologic symptoms’: Cardiologist speculates why Trump suddenly got an MRI scan
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