
Creating a collaborative, healthy work culture and retaining employees while also helping them nurture career goals are some of our…
Creating a collaborative, healthy work culture and retaining employees while also helping them nurture career goals are some of our…
Directly buying from social platforms helps remove friction
The film is any art director’s dream and it is a great example of how art can change the way…
Interview: Suparna Mitra, CEO, Watches & Wearables Division, Titan Company
Marketing heads discuss which strategies are best to employ this year, and which ones are best avoided
The run-up to WIPL starts with the media rights auction today
From AI and hybrid working modes to a greater focus on brand purpose, marketers and advertising leaders recap the big…
Shifts in recruitment ecosystem have forced Monster.com to rebrand
What has divided opinion is the rather gimmicky way in which this has been done with some commentators pointing out…
India could become the third-largest TV market by 2026
Vegan meat brands in India must get pricing and taste right to grow
We are growing by 20% year-on-year. About 10% comes from existing businesses and the other 10% from new accounts.
The story was crafted to contain all the syllables needed to bank their voice in less than 30 minutes turning…
Advertising growth in CY23 will predominantly come from TV and digital.
Air India will drop brand Vistara but must take on its attributes
He is credited with brand-building for global and Indian brands such as Britannia, Saffola, Dabur, Paytm, Nestle, Coca-Cola and Mastercard.
Indian brands are yet to leverage the potential of metaverse
Air India’s challenges as it negotiates the winds of change