‘Advertising will no longer be seen as cost to the company’
Cricket continues to remain the dominant sport in the country, taking up 85% of the spends.
Star Sports is selling ad spots at Rs 15-16 lakh per 10 seconds, while the rates on connected TV are…
‘If you want to get into the head, aim for the heart’
Media industry experts maintain that the property has gotten off to a flying start as is evident from the social…
Can Disney+ Hotstar maintain its lead without IPL & HBO?
How can advertisers raise issues without inviting netizens’ fury?
The research observes that consumers are 19% more likely to find ads on news, websites, and blogs less intrusive than…
An epic mash-up of influencer marketing and gaming
‘Vacations today need to be Instagrammable’
All institutions, from universities and coaching classes to edtech platforms, will be subject to the updated guidelines.
While none of these brands are big enough yet to take on the might of established players in their respective…
Nokia is working hard to erase memories of its mobile past
What WPL title sponsorship means for the Tata group
Each radio spot is a celebration of America’s ‘aam aadmi heroes’.
How the newest IPL franchise is working hard to build a brand.
‘Our India business punches way above its weight’
IHCL is tapping into new opportunities in smaller markets.
