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    1. Business News
    2. Authors
    3. christina moniz

    Christina Moniz

    Toys are not an intensively distributed category in India compared with other categories such as FMCG
    Interview: Lalit Parmar, country manager, Hasbro India

    Demand rising for toys that enable childrens’ social skills

    By Christina Moniz
    November 8, 2023 08:40 IST
    While a global brand like Dove has been lauded globally for its work on redefining beauty and addressing unrealistic beauty standards, Gupta argues that Dove, in fact, exemplifies everything a brand should not do with purpose
    Strategy or virtue signalling? Should brands take the cue from Unilever CEO and dilute the purpose mantra?

    Perils of purpose

    By Christina Moniz
    November 6, 2023 08:47 IST
    Regional channels are better positioned to perform well, thanks to local advertising and a lower base
    Competing with cricket

    How GECs are tackling the World Cup bouncer

    By Christina Moniz
    November 3, 2023 08:34 IST
    Industry veterans reacted with shock at WPP’s decision to terminate the legacy Wunderman Thompson brand that has played an influential role in shaping the industry’s growth
    Creativity at a crossroads

    What’s driving ad industry’s latest consolidation wave

    By Christina Moniz
    October 27, 2023 08:34 IST
    bollywood, bollywood promotions, celebrity management
    Passport to the big screen

    Will PVR Inox’s new monthly movie pass boost cinema footfalls?

    By Christina Moniz
    October 23, 2023 08:54 IST
    Tim Draper is an American venture capitalist
    From influencer to educator

    New regulation is changing the game for content creators

    By Christina Moniz
    October 20, 2023 09:14 IST
    The cost of acquisition
    Why are brands unwilling to pay agencies a pitch fee?

    Pitch compensation

    By Christina Moniz
    October 16, 2023 08:39 IST
    The core message was clear: there exists a more ecological and cost-effective approach to technology consumption.
    On the spot: Ad used a provocative approach to sustainability

    On the occasion of Earth Day on April 22 in 2022, Back Market and Marcel seized the opportunity to influence…

    By Christina Moniz
    October 11, 2023 10:47 IST
    Piyush Pandey and Devika Seth Bulchandani
    Interview: Piyush Pandey, outgoing chairman of global creative and executive chairman, India, Ogilvy, and Devika Seth Bulchandani, global CEO, Ogilvy

    The two weigh in on the relationship between creativity and technology and on Ogilvy’s next phase of growth

    By Alokananda Chakraborty
    October 6, 2023 09:05 IST
    world cup
    Ad revenue to more than double in this World Cup

    Disney+ has introduced features like live feed and AI-based video clarity for a better streaming experience

    By Christina Moniz
    Updated: October 6, 2023 08:53 IST
    Lexus covers around 70-75% of the total luxury car market in terms of sales and around 85% for service, says Soni
    Interview: Naveen Soni, president, Lexus India

    Naveen Soni, president of Lexus India, tells how the India arm is trying to break into the top 3 APAC…

    By Christina Moniz
    October 4, 2023 08:56 IST
    E-commerce platforms are also tailoring solutions to meet the sellers’ optimism
    Big opportunity for small sellers

    E-commerce platforms tailor measures to level the playing field

    By Christina Moniz
    October 2, 2023 08:42 IST
    TCS, artificial intelligence, Cyber Insights Platform, Amazon Security Lake, security datasets, financial services, generative AI, cybersecurity, data modernization
    TCS leads as India’s most valuable brand for second year in a row: Kantar report

    Brand value of India’s top 75 brands combined is $379 billion, demonstrating resilience during global slowdown

    By Christina Moniz
    September 29, 2023 10:24 IST
    Seventy-four percent of respondents said they’re focusing on retaining existing customers by building loyalty
    Shiny object or big idea?

    What it will take for Channels to be brands’ preferred ad medium

    By Christina Moniz
    September 25, 2023 08:36 IST
    Pure-play beauty brands are expected to contribute 42% of the domestic market in 2027
    Makeover for the beauty biz

    How pure-play D2C brands are changing the face of the market

    By Christina Moniz
    September 22, 2023 08:45 IST
    The report also notes that the inaugural season of the Women’s Premier League (WPL) has provided an impetus to the country’s most-followed sport
    IPL’s valuation hits $11.2 bn: report

    The report, titled ‘Beyond 22 Yards’, examine’s India’s dynamic cricket landscape

    By Christina Moniz
    September 21, 2023 08:54 IST
    India has a rapidly growing middle class that is exposed to international trends and brands
    Interview: Tarun Jain, CEO, Tim Hortons India

    ‘Cafés are now an extension of the home and the workplace’

    By Christina Moniz
    September 20, 2023 08:25 IST
    The narrative showcases a heart-warming story of two individuals connecting through the platform
    On the spot with Aditi Shrivastava, co-founder and CEO, Pocket Aces

    The focus and importance on feel-good content, breaking away from the noise of sensationalism is quite admirable

    By Christina Moniz
    Updated: September 13, 2023 08:41 IST
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    Latest News

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    The 2025 self-care dictionary: From Gut Glow to Bare Minimum Mondays

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