After a long wait, the government has given its go-ahead for the Phase 3 auction of radio channels. The industry…
Social messaging mobile apps are increasingly becoming more popular than traditional text messages.
The third round of auctions for radio stations is expected to attract 50-60 players including…
Digital campaigns by brands became a new trend in 2014…
OPE smiles from the threshold of the year to come, whispering ‘it will be happier’…,” said English poet Alfred…
2014 had many inflection points to its credit. Brandwagon identifies 10 big developments in the media, advertising & marketing world
E-commerce companies take omni channel route to boost sales; open brick-and-mortar stores to engage directly with customers
Higher margins and the ability to build a loyal customer base has seen online apparel emerge as one of the…
Brands are listening in to consumer coversations on social media to get crucial insights on what they want and are…
The rumour mills have been abuzz with reports of Yahoo! Inc acquiring BrightRoll, a programmatic buying and selling platform for…
1The job: “Do what you love” they say. And that is what has happened with me. I don’t feel like…
However, it could be a case of overkill with e-commerce brands not taking any distinct positioning.
However, it could be a case of overkill with brands not taking any distinct positioning.
Yepme, one of India’s largest online private-label fashion retailers…
Though the Cadbury Celebrations ad is a rendition of an old concept but it’s the characters and the storyline that…
