Thinking outside the box

Written by fe Bureau | Updated: Nov 30 2010, 06:44am hrs
Kunwer Sachdev, founder and managing director of Su-Kam, is a great example of one who turns every problem into an opportunity and converts it into business through his creative talent. A graduate in Physics, and the son of a railway clerk, he now owns a Rs 500 crore company with aspirations to be a global player. He started his career selling ballpoint pens in Delhi. He wanted to do something different. He noticed people in flats and hotels using Master Antenna system and started a cable TV business that gives access to both the TV channels. When his inverter was not working he used to learn about inverters and started making inverters that work in different seasons and under different conditions. He then added remote controls.

Today Su-Kam is the leading power back-up solution provider in India, with its consistent focus on technological innovation. It has attained heights unheard of, in the largely unorganised industry. Having a clear technological edge, creating new benchmarks and upgrading standards for the industry, comes naturally to Su-Kam. Today, Su-Kam is the established leader in product innovation, design sensibility and sales distribution network. Kunwer has filed over fifty patents and continues to search for new opportunities to apply his creative genius.

Hard work and commitment coupled with creativity and a penchant for innovations serves millions of people who benefit from the power back-up systems. Su-Kam products have facility for remote diagnostics where they can assess the working of the Su-Kam inverter sitting in Gurgaon. CK Prahalad spotted Kunwer a few years ago as a great example of Indian innovations.

Excerpts from Managers Who Make a Difference, a book on Management Skills by TV Rao, professor, IIM, Ahmedabad