Stirred, shaken and delicious too

Written by Sulekha Nair | Updated: May 31 2009, 06:32am hrs
The Yash Birla Group is now raising a toast to health through energy drinks that makes even soy milk taste delicious at its first herbal cafe launched at Prabhadevi, Mumbai called, H3. A range of health drinks are available with soy milk that has been whipped into a lip smacking mix with fruits, leaves and vegetables. Some of these are exotic like Arose a drink with crushed rose petals in soy milk, honey and sweetened with a dash of jaggery and Savannah Isle soy milk with strawberry, cherries, non fat yoghurt and blended with honey. Then there are smoothies, which mothers would approve like the healthy Summer Splash watermelon, pomegranate, beetroot, mint leaves and jaggery or Cosmic Carotena, which even the rabbits would slurp you guessed it, its carrot juice!

There are also concoctions for specific ailments with names like Circutlation parsley, spinach, carrot and apple juice, which is also said to increase haemoglobin levels.

The cafe is primarily aimed at the youth. They can now reach out to a delicious health drink instead of a fizzy option, says Harshajeet Kuroop. Kuroop used to run Kerala Vaidyashala before it tied up with the Yash Birla Group and opened H3 Caf. Dr Prashant, the doctor in charge, throws light on its nutritive benefits, The rich extract of herbs, fresh fruits, vegetables with jaggery and honey added as healthy sweeteners nourish, rejuvenate and boost immunity. The health drinks and sandwiches start at Rs 85, while the nutritive salads (to be launched soon) will be available Rs 150 onwards. And yes, theres also a dietician at the Caf who offers free advice on the drinks benefits.

Birla Kerala Vaidyashalas Ayurveda Therapy Centre and H3 combined to widen the appeal of ayurveda across age groups. We plan to open 200 new therapy centres over the next five years with an investment of Rs 50 crore, says Yash Birla, Chairman, Yash Birla Group. Even Delhi, Kolkata, Chennai, Bangalore and Kerala have the Vaidyashalas all of them have been now rebranded as Birla Kerala Vaidyashala. Besides the health drinks, there is a spa attached to it that offers Kerala massages.

Kuroop claims the therapies used at the spa follow authentic ayurveda as mentioned in the manuscripts of the ancient medicine. We also have a school of herbal medicine and research centre cum hospital in Harippad, Kerala. We have received sanction from the Kerala government to set up another hospital at Alleppey. With our factory in Kerala, we are able to ascertain the freshness and the authenticity of the medicinal plants. With a corporate identity with the Yash Birla Group, we will gain in terms of visibility.

There are plans for a six-bed spa and a 22-bed hospital in Kerala. Besides, for the first time there are plans to launch economical day spas by involving ayurvedic doctors in the locality and training therapists who will use the medicines as prescribed by the Kerala Vaidyashala. We plan to open 27 economy spas in India in Tier II cities. Also, two luxury spas in 2011 near Kochi International Airport are planned. And next on the agenda is cruise spas and also massages on houseboats, says Kuroop.