“Save politics, everything is advertising”

Anirudh V Dhoot

* 32 years

* MBA from Cardiff University, UK

* Inducted in the business in 2000

Current profile

Director, Videocon Group of Companies

Average day at work:

I come to office by 9.30 am. On an average day, I review management information systems reports from functional heads , review strategies, including course correction, discuss new business opportunities. And there are always some mandatory duties.

Is business all about marketing?

I would say both no and yes. No, because business is a larger response to the consumer?s needs and wants. Yes, because business eventually boils down to marketing. It is the main channel to build consumer connect.

My take on advertising:

Save politics, everything else is advertising. So, to be effective, advertising has to be ?hatke? (stand out).

The marketing and advertising campaigns I like the best:

That of HDFC Standard Life Insurance, Coca Cola and Airtel.

The target for the next three years:

To complete the task given by the top management and Board of Directors of Videocon Group.

Motto at work:

Discipline, Integrity and creativity.