Reliance Communications on Wednesday announced the launch of Reliance Mobile GSM services in over 750 towns and 6,759 villages of Haryana.

The company had recently launched its GSM services in Punjab.

The company also launched a first-of-its-kind customer experience programme (CEP) for customers choosing Reliance Mobile GSM services, a unique plan, which offers up to 100% savings to sub-Rs 300 average revenue per user (ARPU) mobile customers in Haryana at a one-time subscription charge (including GSM Sim) of Rs 25 only.

?The Reliance Mobile GSM entails offering a unique value proposition fine-tuned as per the needs of every segment of the 250 million GSM customer market in the country?, said Atul Mehra, CEO Haryana Circle, Reliance Communications Limited.

?The Customer Experience Programme, Reliance Mobile GSM?s first offering, is in line with Reliance Communications? philosophy of making world-class telephony services accessible and affordable to the masses?, he added.

The plan offers Rs 900 of talk time on local calls and SMS to any network that can be accessed by Reliance Mobile GSM customers in daily tranches of Rs 10 spread over 90 days. In addition, customers choosing the CEP can make unlimited calls to any of the more than one million Reliance phones in Haryana, translating into 43,200 free on-net call minutes. Customers can also use a variety of top-up cards to make calls and SMSs over and above the free talk time.

?In a very short span, Reliance Mobile has created a GSM network in Haryana, whose coverage and capabilities are superior to GSM networks that have been in existence for 15 years?, said Atul Mehra. ?Now GSM customers in Haryana can avail of state-of-the-art, next generation, EDGE ready Reliance Mobile GSM Network?the only network that offers digital voice clarity and up to 100% cost savings for the cost-conscious mobile user segment?, he quipped.

The sub-Rs 300 ARPU segment comprises of the largest and fastest growing population of mobile customers in the country. In the coming weeks, Reliance Mobile GSM aims at launching a number of pre-paid and post-paid plans offering maximum value suited for various other customer segments of the GSM market.