JSW Group plans to open 20 rural BPOs

Written by Jaishankar Jayaramiah | Bangalore, Oct 29 | Updated: Oct 30 2007, 05:47am hrs
India's third largest steel maker Sajjan Jindal controlled-JSW Group plans to establish 20 BPOs in rural pockets across the country with the help of its Bangalore-based software division JSoft Solutions Ltd.

In the first phase, the company would set up the BPOs in rural areas across the country in the next 2-3 years, JSoft chief executive officer Madhukar Rajagopal said.

The decision comes in the wake of the success story of its two-year-old rural BPO operating at Toranagallu village in remote Karnataka, where JSW has a steel plant. The Toranagallu unit is 100-seater non-voice BPO providing job opportunities to around 200 women with educational background of seventh to tenth standard. Interestingly, these less skilled employees are engaged in back office work of JSW while doing projects for ICICI Bank and Chennai-based firm Lason India Ltd.

The Toranagallu BPO, the brainchild of chairperson of JSW Foundation Sangita Jindal, was promoted as a part of the company's corporate social responsibility (CSR) activities. It has now prompted JSW to set up more BPOs in rural areas, said Rajagopal. In August, the company opened a 100-seat commercial BPO in Bellary and is planning to set up another 300-seat mega unit at Toranagallu in January 2008.

On an average we invest Rs 1 crore for a BPO, establishing in the areas where JSW Group has its operations, he said.

The company's software division would set up rural BPOs in JSW plant areas in Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, Rajasthan, Jharkhand and West Bengal. The proposed BPOs would be part of the company's CSR and commercial activities and is expected to provide job opportunities for around 3,000 people in the next three years. JSoft already has around 110 executives on its payrolls, providing software solutions to JSW.