Hyundai Motor India Ltd., the country?s largest passenger car exporter and the second largest automobile manufacturer tied-up with Indian Oil Corporation Ltd. (IOCL) to jointly launch an innovative promotional campaign targeting the existing and potential customers. In this first of its kind initiative, Hyundai Motor will showcase its products highlighting their fuel-efficiency over their competition. The initiative will also communicate the ongoing promotional schemes on Hyundai cars.
The campaign will continue for a period of two months across 120 IOCL retail outlets located in 12 cities in India: These cities include New Delhi, Mumbai, Chandigarh, Ludhiana, Lucknow, Jaipur, Aurangabad, Agra etc
As a part of this campaign, HMIL will set up a kiosk in every IOCL retail outlet that will have Hyundai flagship cars Santro & i10 on display and a trained sales consultant to address the queries from the customers. Through this campaign, HMIL will facilitate its discerning customers to avail the exchange and upgrade benefits on its products. The outlets will also serve as check-points, as Hyundai will provide ?Always Around? and ?Free Car Care Clinic? services as well as Monsoon check up facilities for its customers
On the launch of the campaign, Arvind Saxena, Sr. Vice-President – Sales & Marketing, HMIL said, ?At Hyundai, we always believe in offering the best to our customers. This tie-up with IOCL is aimed at leveraging the strengths of both the partners to tap the huge potential that these markets offer. The popularity of Hyundai brand will facilitate higher footfalls for IOCL outlets; while on the other hand, the extensive network of the IOCL will ensure additional promotional avenues for Hyundai Motor India Ltd.?
Commenting on the tie up with HMIL, N Srikumar, Executive Director, Corporate Communication, Branding and Planning, IOCL, said, ?It is a win – win partnership between Indian Oil and Hyundai Motor India Ltd. and there is a lot of synergy in the activities that we undertake. These are value added services that we extend to our customers at our Retail Outlets.?