HomeShop18 has announced the appointment of Vikrant Khanna as the chief marketing officer (CMO) for its TV, web and mobile business. In his new assignment with HomeShop18, Khanna will have a 360-degree role which includes marketing and communication, customer relationship management (CRM), business-to-business (B2B) sales and alliances. Khanna replaces Rashmi Berry, chief marketing officer of HomeShop18, who put in her papers in March.

Khanna has 19 years of experience in marketing and business roles across fast moving consumer goods (FMCG), telecom, IT and paints. He has worked with brands such as Airtel, Dabur India, General Mills and ICI Paints. At Airtel he was the vice-president, consumer engagement and digital.

Arvind Krishnan appointed as BBH India MD

BBH India has appointed Arvind Krishnan as its managing director. Krishnan will report to Subhash Kamath, CEO and managing partner, BBH India. Till now, Krishnan was the team director at the agency?s London office. With this new addition, BBH?s new core leadership team comprises Kamath; Russell Barrett, chief creative officer and managing partner; Sanjay Sharma, head of planning; Puneet Kapoor, executive creative director; and Rishit Mehta, finance director.

?Russell and I are delighted that Arvind will be returning to us. He was one of our first recruits at BBH India and has been an outstanding star in the company. He brings a huge amount of drive and passion to the team here, combined with the valuable experience he?s gained during his tenure at BBH London,? said Kamath.

Kidzania gets Cadbury as chocolate factory partner

Edutainment brand KidZania is partnering with Cadbury Dairy Milk to set up Chocolate Factory at KidZania Mumbai. The Cadbury Dairy Milk Chocolate Factory provides children a unique opportunity to role-play as a chocolatier. Viraj Jit Singh, CMO, KidZania India said, ?The collaboration with Cadbury for the Chocolate Factory offers an exceptional opportunity of experiential learning for the child. The stringent quality standards that Cadbury follows is mirrored in every process flow so that the learning experience is enriching for the child.? Said Anil Vishwanathan, Vice President -chocolates, Cadbury India, said, ?As leaders in the chocolate category in India, we hope that the little chocolatiers that visit us have a whole lot of fun and learn more about the chocolate brand they love to eat.?